December 22, 2016 by Craig Powers
Potent SAP Quotables
Not to toot our own horns here, but getting an executive—be they a customer or a vendor—to say something quotable isn’t always the easiest task when writing about enterprise software. However, sometimes you come across some great lines—maybe where SAP calls itself ‘Dumbo’ or when SAP co-founder Hasso Plattner makes fun of his own company’s proclivity to change its product names (RIP Cloud for Analytics).
We’ve got 20 of the best quotes from the SAP world right here. You’ll laugh, you’ll cry, you’ll nod your head in agreement and shake your head in disagreement.
What Happened With HANA?
Sure, we’ve already recapped the year in S/4HANA, but there was a lot more HANA happenings in 2016 from SAP. Major news included the announcement of HANA 2:
“HANA 2 is the digital foundation to transform any business, to continue to evolve data management and application development,” Bernd Leukert, SAP’s products chief, told attendees of the vendor’s TechEd developer conference in Barcelona. New in HANA 2 are additional data and database management capabilities along with more analytics algorithms and options for application development, and microservices. SAP executives posited that organizations might use HANA 2 as a rapid, more experimental testing ground for potential new functionality, while continuing to run an earlier version of the platform to support ‘business-as-usual,’ the never-ending optimization of existing business processes.
For more on HANA, including express edition and BW/4HANA, check out the whole year in review at this link.
SAP HR’s Performance Review
What’s more HR than an annual performance review? In that spirit, we take a look back at the year that was in SAP HR and SuccessFactors. Oops, we mean “SAP SuccessFactors.”
As 2016 began, SuccessFactors was united, branding wise, with its SAP cloud app counterparts, officially becoming “SAP SuccessFactors.” SuccessFactors also became one with the SAP family by briefly housing the S/4HANA public cloud go-to-market team, before that segment branched out on its own later in the year.
Catch up on the top releases, the best customer stories and more in our SAP HR and SuccessFactors year in review.
With Abakus, SAP Can Count on Marketing Attribution
Abakus is likely SAP’s last tuck-in acquisition of 2016, with the purchase due to officially close in the first quarter of 2017. Buying the cloud cross-channel marketing measurement and optimization startup will help SAP address an area of marketing automation which more and more of its Hybris customers are asking for—attribution:
“Attribution has become absolutely key,” Jamie Anderson, SVP and CMO at SAP Hybris, says in a phone interview with ASUGNews. “If you’re running a live business, you need to be able to adapt in real time and make smart interventions.” Having visibility into which types of marketing are actively contributing to increases in customer sales versus those which are demonstrating little to no benefits means companies can confidently make shifts in marketing investments in real time, he adds.
To find out more about Abakus (soon-to-be SAP Abakus) and its application of economic collaborative game theory to the world of marketing, read our article here.
At Least They Apologized
On occasion, companies make bad products and then they must issue recalls and apologies. In tech, sometimes there are products to recall, such as with Samsung’s Galaxy Note 7 debacle, and other times it’s just a matter of fixing a code glitch. NetworkWorld has rounded up some of the best apologies from tech companies in 2016. Sorry in advance for the slideshow, but Facebook apologizing for briefly killing all of its users is my favorite. Here’s hoping your favorite tech vendors don’t have to say sorry in 2017.