In 2020, ASUG began using Qualtrics to col­lect and ana­lyze the data it gath­ers for its research activ­i­ties. Adopt­ing this advanced plat­form has made it pos­si­ble for us to dis­cov­er insights in a frac­tion of the time it once required when our pri­ma­ry tools were spread­sheets and a basic sur­vey generator. 

When the COVID-19 cri­sis arose in mid-March, our research team sprung to action and devel­oped a week­ly ASUG Pulse Check sur­vey, using Qualtrics. Our goal is to stay in touch with our mem­bers so we can devel­op pro­gram­ming to meet their rapid­ly chang­ing needs in this envi­ron­ment. At the same time, ASUG CEO Geoff Scott began using one of the free tools Qualtrics is pro­vid­ing employ­ers to give ASUG employ­ees a voice to express their out­look, obser­va­tions, and wish­es. We are shar­ing this feed­back week­ly with ASUG employ­ees — who are cur­rent­ly work­ing remote­ly — so they feel both con­nect­ed and heard. 

Dur­ing this live web­cast and Q&A, you’ll hear from the head of our research team, Car­olyn Szczurek, about these two use cas­es for Qualtrics at ASUG. She’ll explain what it took to roll out these projects, as well as how we’re con­tin­u­ing to devel­op them as we learn new insights each week. ASUG CEO Geoff Scott will join to describe the val­ue the ASUG lead­er­ship team is get­ting from hav­ing an up to date of employ­ee sentiment. 

If you’ve been curi­ous about what Qualtrics can help you accom­plish at your orga­ni­za­tion, join us to learn how you can imple­ment sim­i­lar ini­tia­tives or exper­i­ment with some of the free resources Qualtrics is mak­ing avail­able dur­ing the COVID-19 crisis. 

Time­stamps:

• Adopt­ing Qualtrics at ASUG — 4:45
• Mea­sur­ing and Com­mu­ni­cat­ng Mem­ber Needs — 11:20
• Con­nect­ing with Employ­ees — 33:50
• Tak­ing Advan­tage of Free Resources — 41:30
• Q & A — 46:40