The ASUG Advantage

Our members come from a wide range of industries, locations, roles, and SAP expertise. No matter your role or what you’re solving for, ASUG members have been where you’re going and can help guide you to the insights you need.

ASUG membership is at the company level—giving your entire organization access to our educational and networking opportunities. Whether you’re getting your feet wet with a new release, knee-deep in implementation, or standing up for your strategy, we’re with you as you motivate and ready your teams to make real change.

The collective power of our membership means ASUG has the ability to access and influence SAP and its partner ecosystem. This allows us to work together to shape the future and solve critical business challenges.

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What We Believe


To help people and organizations get the most value from their investment in SAP technology.


  • Join together
  • Work fearlessly
  • Lead the charge
  • Inspire trust
  • Celebrate customers

Strong Roots, Still Growing

Two men looking in the same direction and smiling outside

From the beginning, SAP customers have been at the core of who we are. In fact, ASUG was founded by and for customers. In 1991, a few SAP customers came together and recognized the value of sharing their experiences and learning from each other year-round. From those roots, ASUG has continued to grow.

Man speaking with two women at an event

Today ASUG has more than 100,000 members across thousands of organizations. We’ve kept up the momentum by challenging ourselves to stay ahead of the game with new initiatives, new focus areas, and new experiences to help our members navigate the ever-changing business and technology requirements coming their way.

The fact that it’s customer-to-customer really makes it very easy to ask for help and to give help, because we’re all in the same boat.

–Kevin Reilly, CIO, Old World Industries LLC