Join a Community Looking for SAP Solutions

Showcase your thought leadership to turn prospects into customers.

Join ASUG as a Partner
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Sponsorship Opportunities
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Benefits of Partner Membership

Enhance Your Expertise

Get exclusive opportunities to create content for SAP users, positioning you and your company as industry thought leaders. You'll gain a deeper understanding of SAP customers' needs and learn how to meet them effectively. Stay current with the latest developments in the SAP landscape and explore emerging technologies to deliver best-in-class support to your clients.

Make New Prospect Connections

Grow your business and generate more leads with an ASUG partner membership. You'll gain access to a whole community of SAP customers through our exclusive networking events and educational opportunities.

Increase Your Brand Awareness

ASUG empowers its partners with leadership and professional development opportunities designed to enhance your brand while growing your network. For over 30 years, we have been a cornerstone of the SAP ecosystem—align your business with a trusted voice and stand out in a competitive market.

Experience Partner Opportunities

ASUG partner opportunities provide a powerful platform to engage with the largest network of SAP professionals in North America. Through tailored sponsorships, event participation, and thought-leadership initiatives, partners can showcase their expertise, build brand recognition, and connect directly with key decision-makers.

Sponsor Thought Leadership

  • 01

    Stay on the Leading Edge

    Empower your organization with exclusive access to cutting-edge SAP best practices, exclusive research, and expert insights. Stay ahead with curated news, in-depth interviews, and unbiased editorial content while connecting with industry leaders, SAP experts, and your peers through premier events.

  • 02

    Expand Your Network

    Become part of the largest SAP user community and connect with peers and experts both locally and nationally. Gain valuable insights, tackle challenges, and empower your organization to make smarter decisions, driving success throughout your SAP journey.

  • 03

    Increase Your Expertise

    Develop and advance your expertise, experience, and capabilities to make smarter decisions for your teams and business. Expand your SAP capabilities and professional skills with dozens of leadership opportunities.

Sponsorship Opportunities

Through networking opportunities, education, research, and ongoing advocacy, ASUG helps our members make more possible.

Discover ways to partner with ASUG

What Our Partners Are Sharing