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Show­case your thought lead­er­ship to turn prospects into customers.

Partner Directory

Benefits of Partner Membership

Enhance Your Expertise

Get exclu­sive oppor­tu­ni­ties to cre­ate con­tent for SAP users, posi­tion­ing you and your com­pa­ny as indus­try thought lead­ers. You’ll gain a deep­er under­stand­ing of SAP cus­tomers’ needs and learn how to meet them effec­tive­ly. Stay cur­rent with the lat­est devel­op­ments in the SAP land­scape and explore emerg­ing tech­nolo­gies to deliv­er best-in-class sup­port to your clients.

Make New Prospect Connections

Grow your busi­ness and gen­er­ate more leads with an ASUG part­ner mem­ber­ship. You’ll gain access to a whole com­mu­ni­ty of SAP cus­tomers through our exclu­sive net­work­ing events and edu­ca­tion­al opportunities.

Increase Your Brand Awareness

ASUG empow­ers its part­ners with lead­er­ship and pro­fes­sion­al devel­op­ment oppor­tu­ni­ties designed to enhance your brand while grow­ing your net­work. For over 30 years, we have been a cor­ner­stone of the SAP ecosys­tem — align your busi­ness with a trust­ed voice and stand out in a com­pet­i­tive market.

Experience Partner Opportunities

ASUG part­ner oppor­tu­ni­ties pro­vide a pow­er­ful plat­form to engage with the largest net­work of SAP pro­fes­sion­als in North Amer­i­ca. Through tai­lored spon­sor­ships, event par­tic­i­pa­tion, and thought-lead­er­ship ini­tia­tives, part­ners can show­case their exper­tise, build brand recog­ni­tion, and con­nect direct­ly with key decision-makers.

Sponsor Thought Leadership


  • 01

    Stay on the Leading Edge

    Empow­er your orga­ni­za­tion with exclu­sive access to cut­ting-edge SAP best prac­tices, exclu­sive research, and expert insights. Stay ahead with curat­ed news, in-depth inter­views, and unbi­ased edi­to­r­i­al con­tent while con­nect­ing with indus­try lead­ers, SAP experts, and your peers through pre­mier events.

  • 02

    Expand Your Network

    Become part of the largest SAP user com­mu­ni­ty and con­nect with peers and experts both local­ly and nation­al­ly. Gain valu­able insights, tack­le chal­lenges, and empow­er your orga­ni­za­tion to make smarter deci­sions, dri­ving suc­cess through­out your SAP journey.

  • 03

    Increase Your Expertise

    Devel­op and advance your exper­tise, expe­ri­ence, and capa­bil­i­ties to make smarter deci­sions for your teams and busi­ness. Expand your SAP capa­bil­i­ties and pro­fes­sion­al skills with dozens of lead­er­ship opportunities.

Sponsorship Opportunities

Through net­work­ing oppor­tu­ni­ties, edu­ca­tion, research, and ongo­ing advo­ca­cy, ASUG helps our mem­bers make more possible.

Discover ways to partner with ASUG

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