Hosted by: Business One


When it comes to growing your business there are 3 key ingredients Strategy, Staff and Systems - actually there are 7 according to the McKinsey 7S Model that I have seen work effectively in a number of growing businesses.

Your SAP Business One software forms the basis of your systems, your people are hired on the basis of their skills and cultural fit (or what you can afford to pay), but to get the two to mesh and drive the right outcomes you need the right strategy for your marketing supported with effective tactics.

In this session we will set the pragmatic basis for building your marketing strategy and tactics. Next month, we will explore the "how to" using SAP Business One.


Richard Duffy, Community Evangelist and Subject Matter Expert, ASUG