Today’s cus­tomer is call­ing for trust­ed, per­son­al­ized, and con­nect­ed expe­ri­ences that help achieve every­day goals. Does your brand rise to the chal­lenge? How can orga­ni­za­tions deliv­er a bet­ter cus­tomer expe­ri­ence? What is SAP C/4HANA? How to con­nect the rich oper­a­tional data in an ERP CRM sys­tem with expe­ri­ence data in cus­tomer-fac­ing platforms? 

If you find your­self ask­ing these ques­tions, join this ses­sion for an in-depth overview of SAP C/4HANA and under­stand how it is con­nect­ing the demand chain with the sup­ply chain. Learn how to help cus­tomer expe­ri­ence lead­ers to move fast, con­nect moments and build trust at every stage of cus­tomer engagement. 

Learn how the evolv­ing SAP C/4HANA suite of solu­tions can pro­vide you with a busi­ness and tech­ni­cal plat­form to scale and serve the end-to-end jour­ney of your dig­i­tal cus­tomer. Build­ing intel­li­gence-first solu­tions is the basis of SAP C/4HANA, and com­ple­ment­ing it with SAP Ana­lyt­ics Cloud ties it all togeth­er to cre­ate the intel­li­gent suite. Find out how SAP C/4HANA is evolv­ing the cloud solu­tions lever­ag­ing SAP’s plat­form tech­nolo­gies for exten­si­bil­i­ty and inte­gra­tion with back office, includ­ing SAP cloud plat­form, Kyma, exten­sion fac­to­ry, and API-based open ecosys­tem. Learn about the plat­form ser­vices that will empow­er cus­tomers to man­age the entire life­cy­cle of the solu­tions them­selves. This ses­sion will also elab­o­rate on the use cas­es in progress to bring the Qualtrics func­tion­al­i­ty with SAP C/4HANA for an end-to-end cus­tomer expe­ri­ence man­age­ment, com­plete with omnichan­nel mea­sure­ment, role-based dash­boards, case man­age­ment, and all oth­er fea­tures crit­i­cal to a full-scale program. 

Speak­er: 

Seema Vish­noi, SAP