Host­ed By: Dig­i­tal Transformation

Abstract: 

Dig­i­tal Trans­for­ma­tion is much more than a tech­nol­o­gy play. It’s a key dri­ver for the sur­vival of busi­ness­es across every indus­try in every mar­ket in the world. For dig­i­tal trans­for­ma­tion and inno­va­tion to take place, it’s crit­i­cal for busi­ness­es to under­stand where they are on the dig­i­tal inno­va­tion jour­ney. The ques­tion may not be one of how to begin a dig­i­tal inno­va­tion strat­e­gy, but rather how to ensure a cur­rent dig­i­tal inno­va­tion strat­e­gy is successful.

The future is about using tech­nol­o­gy such as machine learn­ing, IoT, Big Data, blockchain, data intel­li­gence, or pre­dic­tive ana­lyt­ics to decide where to steer a busi­ness. We at Futu­rum Research believe that any com­pa­ny that is work­ing on any­thing oth­er than up-to-the-moment data is work­ing in the past — where they’ll inevitably be left behind.

With­out ques­tion, the inno­va­tion chal­lenge exists because dig­i­tal trans­for­ma­tion can­not be solved with tech­nol­o­gy alone. It is the con­flu­ence of peo­ple and tech­nol­o­gy and an inter­de­pen­dence beyond any­thing that has been seen before that breathes life into the machine. When prop­er­ly exe­cut­ed, the results have the poten­tial to out­per­form mar­kets, and posi­tion com­pa­nies to dom­i­nate with­in their indus­tries or even entire ecosys­tems in these uncer­tain times.

SAP Leonar­do, SAP’s dig­i­tal inno­va­tion sys­tem, inte­grates these break­through tech­nolo­gies in the cloud. It offers design think­ing method­ol­o­gy and best-prac­tice exper­tise to help orga­ni­za­tions with the human element.

In con­ver­sa­tions with many of the world’s lead­ing orga­ni­za­tions, we’ve found that com­pa­nies that have cre­at­ed cul­tures of inno­va­tion do three things con­sis­tent­ly well. We’ll share those insights, and more, dur­ing this webcast. 

Speak­er:

Daniel New­man, Prin­ci­pal Ana­lyst at Futu­rum Research

Mod­er­a­tor:

Paul Kurchi­na, Com­mu­ni­ty Advo­cate, ASUG 

Speak­er Bio:

Dan New­man is the pres­i­dent of Broadsuite Media Group, an Adjunct Pro­fes­sor of Man­age­ment at North Cen­tral Col­lege, and Prin­ci­pal Ana­lyst at Futu­rum Research where he works side-by-side with brands big and small to help them be found, seen, and heard in a clut­tered dig­i­tal world. A reg­u­lar con­trib­u­tor to Forbes, Entre­pre­neur, and Huff­in­g­ton Post.

A keynote speak­er, Dan has authored 5 Ama­zon best-sell­ing books on business:

Build­ing Drag­ons: Dig­i­tal Trans­for­ma­tion in the Expe­ri­ence Economy,

The Mil­len­ni­al CEO,

The Ulti­mate Field Guide to Dig­i­tal Pro­gram Management,

Evolve: Mar­ket­ing as we know it is Doomed, and

The New Rules of Cus­tomer Engagement