Companies nowadays want to differentiate their products by making claims of them being sustainable, circular, and having a small carbon footprint. Getting this information requires complete transparency and a sharing of data across a complex supply chain, which is often fraught with challenges and lack of efficiency. Using blockchain, tokenization, and mass balance, GreenToken by SAP helps customers get authentic data in real time. This intuitive platform tells them where their goods are coming from, what their sustainable attributes are, and what their cumulative carbon footprint is to help them make informed decisions.