This con­tent was pre­sent­ed dur­ing the Sales and E‑Commerce track of ASUG­FOR­WARD.

Every orga­ni­za­tion must con­tin­u­ous­ly trans­form itself to cap­i­tal­ize on the chang­ing world around it. That requires a will­ing­ness to stretch the orga­ni­za­tion­al com­fort zone in new direc­tions. From his years help­ing glob­al megabrands act like entre­pre­neur­ial star­tups, brand human­ist Dustin Garis proved that in times of change, the great­est oppor­tu­ni­ty for brands is not just inno­vat­ing on prod­ucts and mar­ket­ing, but rather inno­vat­ing on the human expe­ri­ence. In this talk, he’ll share the unex­pect­ed best prac­tices of cor­po­rate trou­ble­mak­ers, rein­vent­ing the orga­ni­za­tion for agili­ty, cre­ativ­i­ty, and human impact.

Speak­ers

• Dustin Garis – Chief Trou­ble­mak­er, Garis Innovation