31803 ASUGFORWARD 870x326 B 1

Sales and E-Commerce

June 22–23

Get ready for two days of insights and real-world experience straight from the ASUG network of SAP customers. Your session will have a dedicated emcee who will serve as your host and facilitate Q&A with our speakers. Each day includes:

  • Opening: Listen to ASUG CEO Geoff Scott’s conversation with a global CXO and thought leader. They’ll discuss how COVID-19 has impacted their personal lives and business operations, and how they’re leading their teams through change.
  • Demos: See how specific technology solutions work in real-life scenarios.
  • Panels: Ask the Experts during these interactive sessions.
  • Customer Stories: Hear how your peers are conquering today’s challenges and ask questions about their experiences.

Monday, June 22


10:30 a.m. CT
Opening Remarks

Kelly Dowling – Senior Manager of Enterprise Content, ASUG

10:35 a.m. CT
CIO Thought Leadership Discussion

Geoff Scott – CEO, ASUG

Listen to ASUG CEO Geoff Scott’s conversations with global CXOs and thought leaders from companiessuch as Kimberly-Clark, Under Armour, Intel, Coke One North America (CONA), and SAP, who are scheduled to speak during ASUGFORWARD. They’ll discuss how COVID-19 has impacted their personal lives and business operations, and how they’re leading their teams through change.

10:55 a.m. CT
American Hotel Register: Keeping B2B Commerce Relevant During a Crisis

Alice Sadeghian – Senior Director, Digital Marketing and E-Commerce, American Hotel Register Company

Tom Karels – Director, Digital Experience, American Hotel Register Company

In the past three months, B2B commerce has been in constant flux with customer needs, supply chain challenges, and regional restrictions changing daily. Learn how American Hotel Register leveraged the SAP Commerce Cloud solution to transform the digital experience, prioritizing B2B customers’ needs to be informed and prepared to reopen their businesses.

11:25 a.m. CT
Break

11:30 a.m. CT
Tomorrowland for Profits: How Your Rebate, Incentive, Pricing, and Royalty Programs Can Work to Your Advantage

Beth Schweibinz – Director of Presales, Vistex

In a world where the sheer volume of rebate, incentive, pricing, and royalty programs have become completely unmanageable, someone had to find a way to make sure the numbers actually add up—so you never leave money on the table. Vistex helps you see the numbers, see what works, and see what to do next so you can be sure that your go-to-market programs are really driving more growth, not just more costs. In this session, you’ll learn how Vistex solutions help leading, global organizations to maximize the revenue and margin received through their partner and customer programs.

11:40 a.m. CT
CIO Panel: Changing Business Models and the New Focus on E-Commerce

Gary Desai – CIO, Discount Tire

Glenn Pinnell – CIO, Benjamin Moore & Co.

Moderator: Steve Shander – Chief Customer Officer, SAP

During these uncertain times, organizations have had to change their business models to create new revenues streams, maintain their customers, and provide a better experience for them. The question is:during the COVID-19 pandemic, how have you changed your business model and leveraged e-commerce to help your organization find new revenue streams while making it easier for your customers to do business with you? How has this change improved your customers’ experience?

12:10 p.m. CT
Birkenstock America's Journey to SAP S/4HANA for Fashion

Joshua Milos – Head of IT Applications, Birkenstock Americas

Hear about Birkenstock America's journey to SAP S/4HANA for fashion 1809, single tenant edition (STE). Birkenstock America needed a modern, scalable ERP solution to support its growing organization, and turned to the latest offering from SAP for help. In this session, you'll hear about Birkenstock America's greenfield implementation experience and plans for the future.

12:35 p.m. CT
Human Innovation and Rapid Change

Dustin Garis – Chief Troublemaker, Garis Innovation

Every organization must continuously transform itself to capitalize on the changing world around it. That requires a willingness to stretch the organizational comfort zone in new directions. From his years helping global megabrands act like entrepreneurial startups, brand humanist Dustin Garis proved that in times of change, the greatest opportunity for brands is not just innovating on products and marketing, but rather innovating on the human experience. In this talk, he’ll share the unexpected best practices of corporate troublemakers, reinventing the organization for agility, creativity, and human impact.

12:55 p.m. CT
Break

1:00 p.m. CT
Ask-the-Experts Panel: E-Commerce

Dustin Garis – Chief Troublemaker, Garis Innovation

Chris Hauca – General Manager, SAP Commerce Cloud, SAP

Bring your questions for our experts during this live panel discussion.

Each day of ASUGFORWARD will close with a panel of experts. The theme of day one’s panel is e-commerce. Join sales and e-commerce leaders as they share insights and best practices for creating opportunity, driving efficiency, and embracing innovation during a time of complexity and change.

1:25 p.m. CT
Closing Remarks


Tuesday, June 23


10:30 a.m. CT
Opening Remarks

Kelly Dowling – Senior Manager of Enterprise Content, ASUG

10:35 a.m. CT
CIO Thought Leadership Discussion

Geoff Scott – CEO, ASUG

Listen to ASUG CEO Geoff Scott’s conversations with global CXOs and thought leaders from companiessuch as Kimberly-Clark, Under Armour, Intel, Coke One North America (CONA), and SAP, who are scheduled to speak during ASUGFORWARD. They’ll discuss how COVID-19 has impacted their personal lives and business operations, and how they’re leading their teams through change.

10:55 a.m. CT
Effects of COVID-19 on Tapestry’s SAP S/4HANA Environment with Shifts in Omnichannel Demand

Robert Walker – Senior Director Supply Chain and Finance Solutions, Tapestry, Inc.

Hetal Naik – Principal, Enterprise Applications, Tapestry, Inc.

In a short period of time, COVID-19 dramatically changed the profile of incoming demand. Learn about the challenges we faced and how we leveraged our investment in SAP S/4HANA to meet the new consumer demands.

11:20 a.m. CT
Demo from Our Partner: Gain Real-Time Insight and Build a Seamless Customer Experience with Personalized, Frictionless Commerce

John Goetz – Global Practice Director, SAP Customer Experience, Birlasoft

Jeff Eberhart – Global Practice Director, SAP Customer Experience, Birlasoft

With brick-and-mortar stores on the decline, personalized offering approach, increased operational efficiency, and integration across commerce and IT platforms will determine how you stay relevant, connected, and engaged to your customers and suppliers online. In this session, learn how to delight customers, listen, and respond in real time to help maintain trusted relationships with SAP Commerce, Qualtrics, and SAP Customer Data Cloud solutions. Explore how Birlasoft helps organizations adapt quickly with an accelerated deployment approach that is scalable and compliant for sustainable future growth.

11:30 a.m. CT
Break

11:35 a.m. CT
Session coming soon

11:55 a.m. CT
Puget Sound Energy Improves Customer Experience with Analytics

Srinivas Kalmikonda – Advisor App Development Analyst, Puget Sound Energy

Aniruddha Mukhopadhyay – Senior IT Architect, Puget Sound Energy

Puget Sound Energy (PSE) has been focusing on customer experience through its “Get to Zero” program. PSE’s platform of insights is using data from multiple sources (SAP, web, interactive voice response, and others) to understand customers through data analytics.

12:15 p.m. CT
Break

12:20 p.m. CT
Ask-the-Experts Panel: Customer Experience

Seema Vishnoi – VP, Customer Experience, SAP

John Goetz – Global Practice Director, SAP Customer Experience, Birlasoft

Moderator: Sumita Jayaraman – Senior Director, Product Marketing, Customer Experience, SAP

Bring your questions for our experts during this live panel discussion.

Each day of ASUGFORWARD will close with a panel of experts. The theme of day two’s panel is customer experience. Join sales and e-commerce leaders as they share insights and best practices for creating opportunity, driving efficiency, and embracing innovation during a time of complexity and change.

12:45 p.m. CT
Closing Remarks and Wrap-Up

12:50 p.m. CT
Surprise Musical Guest

Thank You to Our Sponsors

Please contact asugforward@asug.com to learn more.

Silver Sponsors:


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