To stay competitive and relevant in today’s marketplace, companies need to focus on the end-to-end experience they offer their customers. Even if you have the best product or service on the market, today’s customer expects a frictionless experience, from the moment of consideration all the way to the ongoing service and support you deliver after their purchase.

How does a company provide that experience when customer needs change so quickly and organizations are so complex? ASUG News spent time with the authors of SAP Sales Cloud to discuss how the cloud software simplifies sales force automation and provides sales teams the tools they need to get the job done.

In part one of this series, we talked to Sanjjeev K. Singh, managing partner at ASAR America, and Karan Sood, global vice president at SAP to cover the basics of the software. We asked how to implement and integrate it, as well as how to train your teams to adopt it after implementation.

Sharon: What is SAP C/4HANA and where does SAP Sales Cloud fit in with the other cloud platforms? How can it benefit an organization?