It’s rare these days that a prospective car buyer would wander onto a car lot without first looking on the web to find information on models and features. Either by accident or intention, that buyer may find their self at Edmunds.com. Edmunds began as a company that printed a series of informational books on cars but now primarily lives online as not only an informational resource, but an inventory tool that connects buyers and sellers.

The value proposition for Edmunds on the consumer side is providing the right information for a car buyer, potentially guiding them to a decision on the make and model they want, then providing a link to a seller that is offering that product. Machine learning helps in this case by providing a personal experience, showing a customer only the information they want or need to know.

Machine Learning to Better Advertise Vehicles

Where Edmunds is really seeking out value from machine learning is on the dealer and manufacturer side. For example, that value comes from providing ways for dealers and manufacturers to better show their products. Edmunds is doing that through a machine-learning driven tool that can identify the best angles in photos of cars to ensure the pictures are most appealing to consumers, based on analysis of past customer behavior.