Ritu Bhargava came to SAP from Salesforce in late 2021 and brought with her a fresh new perspective on how to approach customer experience. In September 2022, ASUG held a fireside chat with Ritu to help our members gain a better understanding of how SAP is approaching customer experience, and how SAP customers can benefit from this approach. Please join us for this follow-on chat where we will explore the progress and challenges that Ritu and her team have seen over the last six months, what progress has been made in pursuing her vision for customer experience, and what is next for SAP customers.

As an ASUG Executive Exchange member, you have exclusive access to executive leaders from SAP. Don’t miss this opportunity to get the inside track to SAP’s strategy and vision, and to ask questions and gain a better understanding of how your organization may be affected by and take advantage of SAP’s plans and strategies.


This event is for Executives only. Please register to request access to this session. 


  • Ritu Bhargava, President & Chief Product Officer of SAP Customer Experience (CX, SAP
  • David Wascom, SVP, Executive Programs, ASUG

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