This content was presented during the Sales and E-Commerce track of ASUGFORWARD.

During these uncertain times, organizations have had to change their business models to create new revenues streams, maintain their customers, and provide a better experience for them. The question is:during the COVID-19 pandemic, how have you changed your business model and leveraged e-commerce to help your organization find new revenue streams while making it easier for your customers to do business with you? How has this change improved your customers’ experience?


  • Gary Desai – CIO, Discount Tire
  • Glenn Pinnell – CIO, Benjamin Moore & Co.
  • Steve Shander – Chief Customer Officer, SAP

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