This content was presented during the Sales and E-Commerce track of ASUGFORWARD.

With brick-and-mortar stores on the decline, a personalized offering approach, increased operational efficiency, and integration across commerce and IT platforms will determine how you stay relevant, connected, and engaged to your customers and suppliers online. In this session, learn how to delight customers, listen, and respond in real time to help maintain trusted relationships with SAP Commerce, Qualtrics, and SAP Customer Data Cloud solutions. Explore how Birlasoft helps organizations adapt quickly with an accelerated deployment approach that is scalable and compliant for sustainable future growth.


  • John Goetz – Global Practice Director, SAP Customer Experience, Birlasoft
  • Jeff Eberhart – Global Practice Director, SAP Customer Experience, Birlasoft

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