The found­ing con­cept of EquiRat­ings was itself a trail­blaz­ing endeav­or: Bring­ing data to the fore of eques­tri­an sports. In a sport­ing indus­try steeped in tra­di­tion, it is only in the last 10 years when we have seen the Olympic sports of event­ing, dres­sage and show jump­ing, move in line with major sports in terms of data and val­ue. Until recent­ly, top ath­letes and Olympic coach­es mis­trust­ed data and relied on feel-based deci­sion mak­ing. Some inter­na­tion­al gov­ern­ing bod­ies used rudi­men­ta­ry tal­ly sys­tems to man­age sport­ing risk and per­for­mance rather than smart met­rics, some used no data at all. Media out­lets were writ­ing the same sto­ries with dif­fer­ent names. The intro­duc­tion of data-for­ward per­for­mance analy­sis, risk man­age­ment, and media cov­er­age were new ground. We cleared the path man­u­al­ly at first. We raised the stan­dards of data qual­i­ty and devel­oped per­for­mance rat­ings. We edu­cat­ed the eques­tri­an world on the val­ue of data. Hunger for smart analy­sis grew and our man­u­al meth­ods need­ed to step up.

Team­ing up with SAP brought EquiRat­ings and its ser­vice port­fo­lio to a new lev­el. Imple­ment­ing SAP solu­tions allowed for the pre­dic­tive insights that Olympic pro­grams, media out­lets, and fans craved. We reached high­er mag­ni­tudes of scale and speed and, with SAP tech­nol­o­gy dri­ving us, trust in our meth­ods and insights grew.

We began on a table-ten­nis table in 2015. In 2022, we have a pod­cast down­loads of 1M+ per annum and our apps were down­loaded in 140 countries.