Now more than ever, it is important to understand your customers and how to engage with them. Whether it’s being able to deliver a personalized experience, provide the data privacy that customers need, capture and understand their feedback, or build trust for ongoing relationships, SAP provides the solutions needed to create meaningful experiences with your customers.

Join us for a series of webcasts where you will learn about the strategy and road map for SAP’s Customer Experience product portfolio, as well as the cross-product solutions needed to support them, including user experience, intelligence and analytics, services and support, and cloud operations.

This webcast will cover the SAP Marketing Cloud, which supports you with the latest functionalities for creating dynamic customer profiles, marketing planning and performance, customer groups and campaign management, lead- and account-based marketing as well as extensive analysis options. In this webcast you will learn firsthand from Tobias Hoppe-Boeken, head of CX Marketing, the latest information on strategy and product road map.

Key takeaways:

  • Realize the CRM promise with SAP Marketing Cloud.
  • Use your customer data actively.
  • Interact quickly and intelligently to optimize your marketing to stimulate growth and sales.


  • Monika Bishnoi, Senior Solution Expert, GTM - CX, SAP

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