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A New Virtual Experience

In today’s rapidly changing business environment, learning and sharing have never been more important. ASUGFORWARD is designed to do just that—move us forward.

We designed the programming for SAP customers with the guidance and advice of actual SAP customers. These C-level leaders are facing daily challenges from the global pandemic, and they are uniquely suited to curate the content that matters most in today’s volatile business environment.

ASUG is proud to present a focused week of content that will help you and your organization navigate our new reality.

Each day will offer timely thought leadership mixed with practical lessons for today. Organized by business function, choose the sessions that are most relevant for you. Plus, watch for special surprise guests and opportunities for connection that only ASUG can offer.

Your Experience At-a-Glance

  • June 22–25, 2020
  • Content developed by SAP customers for SAP customers
  • 5 areas of focus organized around business function
  • ASUG Members: Admission included with membership
  • Nonmembers: Complimentary admission through May 31; $99 after June 1
  • Registration applies for the whole event, attend as many days as you’d like

Content Overview

With the guidance of our C-level SAP customer advisory panel, ASUGFORWARD sessions exemplify the customer-led content ASUG is known for. Each day will open with an industry thought leader in conversation with Geoff Scott, ASUG CEO. From there, we’ll move to a mix of customer stories, demos, and lively panel discussions. Expect an interactive experience, so bring your questions for our experts. We can’t wait to come together (virtually) to learn, share ideas, and inspire each other on the path forward.

  • Supply Chain and Manufacturing

    June 22–23
    10:30 a.m.—1:30 p.m. CT

    Supply chains have been upended at a scale, speed, and velocity that has never been seen before. We’ll discuss how to leverage your SAP investment in the best way possible to optimize your current challenges and ultimately restart your operations—or level back when supply and demand curves neutralize.

    View the Agenda

  • Employee Experience and Human Resources

    June 24–25
    10:30 a.m.—1:30 p.m. CT

    Employees, the cornerstone of every business, have had their lives shaken and uprooted. Join us for some real-life stories of survival, thriving, and ways we move forward. We’ll explore how organizations can manage workforce demands and create a safe, productive, and efficient environment for the future. Let’s define the “new normal” and how your SAP portfolio can complement your organizational needs.

    View the Agenda

  • Sales and E-Commerce

    June 22–23
    10:30 a.m.—1:30 p.m. CT

    As the economy, customers, and customer emotions recover, what was previously extraordinary could quite easily become the new baseline. Organizations need to be vigilant in balancing the demand curve, navigating credit uncertainties, and responding to the array of customer conditions regardless of distribution channel. Join us to examine how organizations can utilize their SAP portfolio to adjust to customers’ new reality.

    View the Agenda

  • Finance and Procurement

    June 24–25
    10:30 a.m.—1:30 p.m. CT

    COVID-19 has had a devastating impact on most ASUG members’ financial operations. We’ll tackle how to configure and manage your SAP investment to gain agility and efficiency and create strategies for short-term recovery and longer-term needs.

    View the Agenda

  • IT Operations

    June 23–24, 1:30 p.m.—4:15 p.m. CT
    June 25, 1:00 p.m.—3:45 p.m. CT

    IT organization are in hyperdrive, responding to personnel needs, keeping operations running smoothly, and planning for recovery. The focus of this experience will be how the IT organization manages an SAP product portfolio with efficiency and agility.

    View the Agenda


Thank you to our Content Advisory Panel:

  • Tony Caesar, Head of IT, Ericsson-MANA
  • Tara Gambill, Senior Director of Enterprise Systems, MOD Pizza
  • Ron Gilson, VP and CIO, Johnsonville LLC
  • Dr. E. Jeffrey Hutchinson, SVP and Global CIO, Bombardier Inc.
  • James Johnson II, VP and CIO, Carpenter Technology Corp.
  • Sharon Kaiser, CIO, New England Biolabs
  • Rajeev Kapur, VP of Commercial Transformation, Kimberly-Clark Corp.
  • Mark LeClair, CIO, GE Current
  • Andreas Liris, CIO, Maple Leaf Foods Inc.
  • Daniel Stuart​, SVP of ITS, Southwire
  • Laura Tibodeau, CIO, Americas Styrenics
  • Ben Williams, VP and CIO, Chesapeake Energy

Register Now

Please complete this form to register for ASUGFORWARD, taking place online June 22–25. If you are an ASUG member, start by logging in.

Your registration applies for the entire week and gives you access to attend as many sessions as you’d like.