If you have a business specializing in groceries or general merchandise including apparel, housewares, office equipment, and small appliances, you may be familiar with BJ’s Wholesale Club.

As an operator of 216 membership-based warehouse clubs in 16 states along the East Coast of the United States, BJ’s serves more than five million member customers and generates more than $12.5 billion in annual revenue. As it looked to grow by improving the buying journey for its business-to-business (B2B) customers, BJ’s needed new technology it could use to turn data into insights, while also delivering more effective incentives to its sales team.

Look up in the Clouds…It’s a Solution

The wholesale club was running on a legacy spreadsheet-based system that was no longer scalable and could not support its growth goals. In addition to supporting those goals, the new solution would need to integrate well with the company’s existing SAP ERP Sales and Distribution (SD) module. “SAP Sales Cloud provided integration accelerators with prebuilt connection logic, which reduced the time and cost needed to go from design to production,” said Chandra Marubadu, senior manager, SAP, at BJ’s Wholesale Club.