“We know the journey has not always been easy,” SAP CEO Bill McDermott said in his keynote address on day 1 of SAPPHIRE NOW and ASUG Annual Conference. “But when we listen, understand, and act, we fulfill our potential as your trusted innovator. No company is perfect, not even SAP. But we are focused on becoming the best run version of ourselves in the relentless pursuit of making you, our customers, the best run businesses in the world.”

It was a lively crowd overflowing onto the show floor eager to hear about SAP’s new developments and what it meant for their businesses. This year’s theme—the customer experience—was front and center in today’s announcements as well as on the show floor and education sessions throughout the day.

More than 20,000 attendees experienced the show and had the opportunity to give feedback in real time through one of the many Qualtrics survey stations situated throughout the conference. They also had the opportunity to make connections that matter and that will help drive their business objectives forward.