As the largest retailer in Canada with more than 2,400 locations, it’s not surprising that the Loblaw Companies also run one of the largest SAP environments in North America. The retailer, which includes grocery, pharmacy, health and beauty, and apparel businesses, also boasts the largest customer loyalty program in the country with 18 million members.

“If you think about it,” said Hesham Fahmy, VP of technology, “roughly two-thirds of the adult population in Canada are active members in our loyalty program.”

Hesham oversees Loblaw Digital and its entire omnichannel arm, which makes sure the retailer’s customers have the best experience when interacting on any digital platform. In 2013, Loblaw built its ecommerce website on SAP Hybris to make it easier for its customers to buy online and pick up in person. Loblaw recently took its digital experience to the next level on the cloud.

From Convenience to Speed