SAP unveiled its newest offer­ing, RISE with SAP, on Jan. 27. Dur­ing an intro­duc­to­ry web­cast event, SAP CEO Chris­t­ian Klein laid out the core con­cepts of the offer­ing and dis­cussed what this announce­ment means for SAP cus­tomers. Touch­ing on crit­i­cal themes that have impact­ed the busi­ness land­scape over the past year — such as COVID-19, cli­mate change, and civ­il unrest — Klein once again reit­er­at­ed the impor­tance of cus­tomers engag­ing in dig­i­tal trans­for­ma­tion, mov­ing their busi­ness process­es and tools into the cloud, and becom­ing intel­li­gent enterprises. 

“The busi­ness trans­for­ma­tion to make your enter­prise ready for the new nor­mal isn’t option­al,” he told the audience.

Broad­ly speak­ing, RISE with SAP is the soft­ware company’s way of ush­er­ing its cus­tomers into this new world. Described as ​“busi­ness trans­for­ma­tion as a ser­vice,” this sub­scrip­tion solu­tion is a holis­tic approach that pulls togeth­er sev­er­al vital parts of the SAP port­fo­lio and gives cus­tomers the tools and guid­ance to con­vert into intel­li­gent enterprises. 

“[RISE with SAP] is like a concierge ser­vice to get that busi­ness trans­for­ma­tion going,” Sven Deneck­en, COO of SAP S/4HANA and head of Prod­uct Suc­cess at SAP, told ASUG in an ear­li­er conversation.