SAP unveiled its newest offering, RISE with SAP, on Jan. 27. During an introductory webcast event, SAP CEO Christian Klein laid out the core concepts of the offering and discussed what this announcement means for SAP customers. Touching on critical themes that have impacted the business landscape over the past year—such as COVID-19, climate change, and civil unrest—Klein once again reiterated the importance of customers engaging in digital transformation, moving their business processes and tools into the cloud, and becoming intelligent enterprises.

“The business transformation to make your enterprise ready for the new normal isn’t optional,” he told the audience.

Broadly speaking, RISE with SAP is the software company’s way of ushering its customers into this new world. Described as “business transformation as a service,” this subscription solution is a holistic approach that pulls together several vital parts of the SAP portfolio and gives customers the tools and guidance to convert into intelligent enterprises.

“[RISE with SAP] is like a concierge service to get that business transformation going,” Sven Denecken, COO of SAP S/4HANA and head of Product Success at SAP, told ASUG in an earlier conversation.