Each day, SAP customers turn to the software provider’s products to manage and run huge areas of their business—everything from HR to the supply chain. These customers become experts in the products they use and understand what works (and what doesn’t) better than anyone. To tap into this hands-on expertise and give customers a voice to enhance the technologies they rely on, SAP and ASUG host customer influence programs and initiatives dedicated to collecting customer feedback to inform the software development process.

“This is all about the power of one voice,” said Tammy Powlas, a utility company professional, ASUG volunteer, and a participant in ASUG Influence Councils. “Customers share their experiences and you can learn from them.”

SAP Customer Influence Opportunities

SAP currently has five major customer influence programs. While each of these initiatives accomplishes specific goals, they were all created to engage customers and incorporate their feedback into SAP products.