Media Center - Americas' SAP Users' Group

About ASUG

ASUG provides a pathway for SAP professionals to achieve their personal and professional best.

Founded in 1991, Americas’ SAP Users’ Group (ASUG) is the world’s largest SAP user group, serving 2,300-plus businesses via company-wide memberships. ASUG’s mission is to help people and organizations get the most value from their investments in SAP technology. The Chicago-based organization accomplishes this by connecting and educating people through in-person and virtual events, delivering customer feedback to SAP, and advocating for its members.


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2,300 Corporate Memberships

Digital 2

600 Webcasts Annually

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38 North American Chapters

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130,000 Individual Members

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350 Volunteers

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200 Chapter Meetings Annually


Who is ASUG? This overview video and series of member profiles demonstrate exactly who are our members are, and what personal and professional value they gain from ASUG.



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ASUG’s Management Team sets the strategy and direction of the organization, working closely with our members, SAP and partners to identify areas for growth and new ways to better serve the community.

ASUG’s Board of Directors is comprised of ASUG volunteers elected by our membership. Our organization’s daily operations are managed by the CEO along with the ASUG management team, a group charged with delivering on the board’s vision and serving the membership on a daily basis.


Terms of Use: These six (6) images are available for download and use. Any and all uses of ASUG brand assets (including but not limited to name, logos, trademarks) in any marketing, advertising, content, or other material are subject to ASUG’s approval prior to use. Approval for such uses must be submitted via a request for approval via this email address: ASUG’s failure to respond to requests does not constitute approval. To the extent that ASUG does not provide express approval, you are forbidden from using any of ASUG’s brand assets in any way, shape or form.




ASUG - Americas' SAP Users' Group




Thomas Wailgum - Media and Analyst Relations, ASUG