Turn Prospects into Clients

ASUG Digital E-books offer an opportunity to address important challenges impacting the SAP community. Place your solutions in a broader technology and cross-industry context with an interactive, lead-generating digital experience promoted on asug.com.

Why sponsor an ASUG Digital E-book?

• Generate leads through a 3-month digital campaign.
• Explore the trends and pressures creating challenges for SAP users.
• Provide analyses of operational responses, potential financial impacts, and technology management best practices.
• Develop an authoritative, value-driven foundation for your offerings.

Address important challenges impacting the SAP community with an ASUG E-book. Gain credibility on a topic that will resonate with a wide audience with a valuable, long-form digital publication promoted on the asug.com website and distributed to all members in an edition of the ASUG First Five newsletter. ​

Why sponsor an ASUG E-book?​

• Explore the trends and challenges SAP users face​.
• Offer analyses of operational responses, potential financial impacts, and technology management best practices​.
• Create an authoritative, value-driven foundation for your offerings.

Take a fact-based, insights-driven approach to your customer success stories. Partner with ASUG to develop and distribute a case study designed to offer readers an objective account of an organization’s SAP challenge and your solution. ​

​Why sponsor an ASUG Case Study? ​

• Examine the pre-implementation environment, including challenges that prevented the organization from effectively pursuing mission-critical objectives​.
• Explain how the subject of the report selected a partner and implemented solutions to achieve desired outcomes​.
• Share anticipated next steps and a detailed description of solutions involved in the case study that helps organizations envision their own execution of similar projects.

Showcase a subject matter expert’s strategic perspective on industry issues impacting technology and business transformation initiatives with an ASUG Partner Executive Q&A. Partner with our experienced editorial team to develop and distribute a journalistic-style interview with a thought leader at your organization. ​

Why sponsor an ASUG Partner Executive Q&A? ​

• Help SAP users understand the value of solution providers’ offerings.
• Elevate featured executives as trusted industry advisors and/or position those executives as thought leaders by focusing on trending industry topics​.
• Share your point of view on strategic, operational, financial, and technological considerations to build trust among SAP users pursuing short-, medium-, and long-term objectives.

Collaborate with our editorial team to develop a News + Views story on asug.com that positions your SAP solution within cross-industry trends and offers analyses of your audience’s top business priorities. Lean on our team to leverage SEO that turns searchers into prospects, leads, and potential customers. ​​

Why sponsor an ASUG Partner Insight? ​

• Offer readers a call to action that connects you with potential customers.
• Amplify additional reading and links to upcoming co-branded webcasts, conferences, or additional opportunities for engagement with your brand.

Sponsor editions of the flagship ASUG weekly member newsletter. Align your brand with our relevant stories and unique content for our ASUG members across all major SAP vertical industry segments throughout the United States and Canada, including executives, managers, and technical practitioners.​

Why sponsor the ASUG First Five newsletter?​

• Grow brand recognition and awareness.
• Drive a diverse range of SAP users to your website.
• Align your brand with relevant SAP stories and thought leadership.

Sponsor editions of industry-specific ASUG newsletters and connect with SAP users in your target industry. Amplify your brand in curated monthly emails that drive relevant stories to SAP customers in dedicated vertical industry segments throughout the United States and Canada, including executives, managers, and technical practitioners. ​

Currently available: The Topic: Utilities​

Why sponsor the ASUG Industry Newsletter?​

• Grow brand recognition and awareness in key industries.
• Drive SAP users in a target industry to your website.
• Align your brand with relevant industry stories and thought leadership.

Sept. 9–11 | Miami, FL

Open to members and nonmembers, SAP for Utilities, Presented by ASUG, presents a comprehensive, technical, and highly interactive event. Attendees can ask questions, view demos, and gain valuable product information updates to best prepare them for current and future solutions. Showcase your solutions to help attendees conquer the industry’s toughest challenges.

View the Prospectus

Oct. 14–16 | Marriott Marquis Houston, Houston, TX

ASUG Best Practices combines expert knowledge, intimate tailored peer discussions, and empowering industry roadmaps. Open to members and nonmembers, this event unites professionals from the Oil and Gas, Energy, Chemicals, Mill Products, Mining, and Industrial Manufacturing Industries. Together, attendees will join forces to conquer their community's toughest challenges.

View the Prospectus

Nov. 12–14 | West Palm Beach, FL

This transformative experience promises unparalleled value and hands-on opportunities. Partner with ASUG at this game-changing event and connect with SAP customers to help revolutionize their SAP journey. Position your brand at the forefront of innovation while leveraging the immense networking potential with our influential attendees.

View the Prospectus

Co-produce a 60-minute live webcast with ASUG and position yourself as a thought leader in front of the diverse ASUG member base. ASUG develops, promotes, and hosts the informational webcast while connecting you with key decision-makers in the ASUG community. ​

Why produce an ASUG Webcast?​

• Showcase your expertise in front of our SAP user audience.
• Demo products that help solve SAP customer problems.
• Connect directly with SAP users over a live Q&A.
• Grow your content library with video.
• Diversify your leads in the SAP user community.

ASUG signature sponsorships place organizations at the forefront of conversations about the topics that drive SAP customers forward. Dig into key takeaways and sponsor content that will resonate with SAP customers as they migrate and innovate—putting your brand at the heart of the most important conversations across the SAP ecosystem.​

Why sponsor an ASUG Signature Sponsorship?​

• Uncover key insights about SAP customers to help establish your organization as a thought leader, drive your product positioning, or prioritize your initiatives.​
• Reach ASUG members in your target audience segmented by:​
  • Current and potential customers​
  • Directors, managers/decision-makers, and practitioners​
  • Industries, job functions, and/or product area

ASUG offers three levels of survey options to meet your needs, budget, and timeline. All deliverables are jointly owned by ASUG and the partner organization. Survey presentations must be used and distributed in their original format. Any changes to this format for external distribution must be approved by ASUG prior to use. This offering is based on availability.​

Why sponsor ASUG Custom Research?​

• Uncover critical insights about SAP customers.
• Drive your product positioning​.
• Prioritize your initiatives. ​
• Leverage ASUG research for insight spotlights, digital turnkey campaigns, and/or webcasts.
• Reach ASUG members in your target audience segmented by your research objectives.

Optional add-on to ASUG Custom Research

Collaborate with ASUG to develop a single-page PDF document featuring your custom research findings in a visual format. ​

Why add an infographic to your ASUG Custom Research package?​

• Display your organization’s expertise and SAP insights with a dynamic infographic.
• Distribute a visually interesting report of your research findings through your own channels and/or through ASUG distribution channels for an additional cost.
• Add-on marketing distribution to reach ASUG members in your target audience segmented by:​
  • Directors, managers/decision-makers, and practitioners​
  • Industries, job functions, and/or product area
    

Optional add-on to ASUG Custom Research

Highlight your ASUG research via a 60-minute live webcast for our diverse ASUG member base. Provide education to potential customers on key research highlights and share your solutions in a non-direct sales environment.​

Why add a webcast to your ASUG Custom Research package?​

• Connect directly with customers seeking SAP solutions related to your industry or expertise.
• Expand your brand awareness and collect leads.
• Gain exposure and market positioning to a custom-targeted SAP customer base​.
• Field customer questions.

Leverage a research-based digital campaign to engage SAP customers with thought leadership and generate qualified leads. Expand exposure of your solutions that help SAP users maximize their technology investment​

Why sponsor an ASUG Turnkey Digital Campaign?​

• Position your organization as a thought leader through research-based content.​
• Reach ASUG members in your target audience segmented by:​
  • Current and potential customers​
  • Directors, managers/decision-makers, and practitioners​
  • Industries, job functions, and/or product area

Partner with ASUG Research to develop an infographic that engages SAP customers with thought leadership and generates qualified leads. Expand exposure of your solutions that help SAP users maximize their technology investment

​Why sponsor an ASUG Turnkey Infographic Digital Campaign?​

• Increase awareness of your solutions among customers in your target audience.​
• Amplify your message and services through research-based content.​
• Reach ASUG members in your target audience segmented by:​
  • Current and potential customers​
  • Directors, managers/decision-makers, and practitioners​
  • Industries, job functions, and/or product area