Events

The State of the Automotive Industry in 2020: A Research Recap

Webcasts
May 20, 2020 | 11:00 AM11:57 AM CDT
Online
Included with membership

The auto­mo­tive indus­try has been liv­ing in two worlds — one based on a his­to­ry of deliv­er­ing gas-pow­ered cars and anoth­er cater­ing to con­sumers who demand elec­tric and autonomous vehi­cles. For automak­ers, the future of mobil­i­ty has already arrived. Now, COVID-19 has brought yet anoth­er chal­lenge as these man­u­fac­tur­ers have been called to retool and build med­ical devices. 

Dur­ing this live web­cast and Q&A, Ann Marie Gray, VP of con­tent strat­e­gy and research at ASUG, will share the research that came from our con­ver­sa­tions with SAP cus­tomers across the auto­mo­tive indus­try. We’ll dis­cuss where these cus­tomers are look­ing for changes to hap­pen next, what’s hold­ing them back, and what dri­ves their satisfaction. 

We’ll also catch up with Kristin Welch of Ford X, Ford Motor Company’s ven­ture incu­ba­tor. Her typ­i­cal role is to val­i­date new mobil­i­ty ven­tures and busi­ness mod­els and help shape the future of trans­porta­tion. Late­ly, she and her team have part­nered with com­mu­ni­ty orga­ni­za­tions to bring COVID-19 test­ing to first respon­ders in metro Detroit — one of the areas in the U.S. that’s been hard­est-hit by the pan­dem­ic. We’ll find out where the auto­mo­tive indus­try is focus­ing now and through the rest of 2020. Bring your ques­tions and insights about what’s going on with­in this impor­tant man­u­fac­tur­ing segment. 

Join this web­cast to discover:

  • The effects of IT out­sourc­ing on tech­nol­o­gy systems
  • What trend these cus­tomers pre­dict to have the great­est effect on their jobs
  • Why data is so crit­i­cal to their success

Time­stamps:

  • 0:30 – About ASUG Research
  • 2:25 – Auto­mo­tive insights for 2020
  • 3:15 – Check­ing in with Ford X
  • 20:25 – Key trends and pres­sures for SAP auto­mo­tive customers
  • 37:30 – Secrets behind sat­is­fac­tion for SAP auto­mo­tive customers
  • 41:30 – Q&A