Creating thriving communities for SAP professionals is central to the ASUG mission, and with the recent launch of our ASUG Community Alliances we’re taking that commitment to the next level.

Each of our 10 ASUG Community Alliances is a hub for ASUG members to foster trusted professional connections while maximizing their SAP technology investments:

These alliances offer three types of events where members can come together to exchange ideas, share insights, and collaborate on SAP-related topics:

  • Task Forces focus on solving companywide challenges. With an active exchange of suggestions and feedback, members can learn tips and tricks from their fellow ASUG members to bring back to their organizations.
  • Influence Councils give ASUG members the ability to submit product improvement requests directly to SAP product managers. Council members will have their feedback prioritized and amplified to shape the future of SAP technologies.
  • Quarterly Town Halls allow entire alliance communities to come together for educational opportunities and discussions. Unlike ASUG Chapters, which connect regionally for in-person events, alliances provide virtual meeting places, eliminating geographical barriers and allowing professionals from various industries and backgrounds to connect with and learn from one another.

One significant advantage of these community spaces is their focus on member value. ASUG understands that investing in SAP technology is a strategic decision for an enterprise. By offering a space designed to help members get the most out of their SAP investments, we empower our members, providing them with the knowledge, resources, and professional connections to succeed.

Members can engage in interactive discussions about SAP best practices, relevant case studies, and industry insights with the community at large. These conversations give organizations the information they need to optimize their SAP product investments, streamline business processes, and stay ahead of the innovation curve.

ASUG Community Alliance members engage with their peers regularly, but they can also hold leadership positions within alliances, serving as Community Alliance volunteers and Event volunteers. Our leaders are assigned business functionalities or industry topics within alliances, to amplify the voice of business users.

With each alliance event, members submit questions, suggest topics of interest, and volunteer to discuss their organization’s SAP journey. Their contributions are woven into upcoming events, giving them the opportunity to shape the content they need and want.

ASUG's Communities team recently created the Event volunteer position to offer members the chance to exert a more significant influence on content decisions. This behind-the-scenes role lets them join internal content meetings and participate in alliance events. If you’re interested in taking on a leadership role within the ASUG Community Alliances, please email

ASUG Community Alliances give members the opportunity to engage with product managers. An SAP point of contact is designated as a primary resource for each business functionality in an alliance. Engaging with these experts can pave the way for organizations to gain valuable insights into every aspect of their SAP investments.

Since the launch of the ASUG Business Technology Platform Community Alliance last April, the ASUG Communities team has hosted more than 100 events. Through interactive discussions, members harness their communities' collective intelligence, share their SAP journeys, and achieve long-term success by driving digital transformation at their organizations.

The creation and ongoing success of the ASUG Community Alliances is a testament to our commitment to create an inclusive, collaborative, and value-driven environment for our members. We hope you’ll join us!

Amanda McGathey is Manager, Community Alliances and Volunteer Services, at ASUG.

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