SAP Advances Sig­navio Capa­bil­i­ties, Resources, and Brand

Just one year after announc­ing its Sig­navio acqui­si­tion, SAP bol­stered its end-to-end ana­lyt­ics with new capa­bil­i­ties. These ​“expe­ri­ence-dri­ven, jour­ney-to-process ana­lyt­ics” fur­ther strength­en the SAP Sig­navio brand and orga­ni­za­tion­al structure.

SAP said that the solu­tion cor­re­lates expe­ri­ence data from user sur­veys — cus­tomer, sup­pli­er, and employ­ee — with under­ly­ing, process-dri­ven IT sys­tems. The results? Data-dri­ven under­stand­ing and insights that will improve oper­a­tions and the cus­tomer experience.

“Con­sis­tent feed­back from cus­tomers val­i­dates our beliefs when we joined with SAP just over a year ago,” said Gero Deck­er in the company’s press release. A co-founder of Sig­navio, Deck­er is now co – gen­er­al man­ag­er of the SAP Sig­navio business.