SAP Advances Signavio Capabilities, Resources, and Brand

Just one year after announcing its Signavio acquisition, SAP bolstered its end-to-end analytics with new capabilities. These “experience-driven, journey-to-process analytics” further strengthen the SAP Signavio brand and organizational structure.

SAP said that the solution correlates experience data from user surveys—customer, supplier, and employee—with underlying, process-driven IT systems. The results? Data-driven understanding and insights that will improve operations and the customer experience.

“Consistent feedback from customers validates our beliefs when we joined with SAP just over a year ago,” said Gero Decker in the company’s press release. A co-founder of Signavio, Decker is now co–general manager of the SAP Signavio business.

“‘Remove Friction and Create Delight’”

“Our business process transformation portfolio is giving organizations a new, data-driven way of identifying touch points where they can remove friction and create delight for employees, suppliers, and customers,” he added.

“With the availability of journey-to-process analytics, we are taking the first step in demonstrating the profound effect of bringing Signavio into SAP,” said Rouven Morato, former GM of SAP Business Process Intelligence. Morato is now co–general manager of SAP Signavio.

Morato noted that “adding experience data into the equation gives our customers previously missing insights into how internal operations impact end users. The new SAP Signavio brand represents our belief that business process transformation is foundational to creating the agility, resilience, and responsiveness required in today’s world.”

Availability and Early Adopter

SAP reported that the journey-to-process analytics capabilities completed a 25-company beta test. These capabilities are now available through the SAP Signavio Process Transformation Suite, which includes a growing set of use cases. SAP Signavio is also a key element of RISE with SAP.

Through an early adopter program, SAP Signavio customers can implement full journey-to-process analytics functionality. SAP said that customers must be using SAP Signavio Process Management and SAP Signavio Process Intelligence. Additionally, they must have a journey modeling practice within their organization, ideally based on SAP Signavio Journey Modeler, as well as a customer experience platform, such as Qualtrics or Medallia.

Finally, SAP indicated that Signavio enhancements may continue based on a “doubling of development resources” after a first year of “strong triple-digit growth” performance within the SAP portfolio. The SAP partner ecosystem will be essential to the “significant uptake” the company said it expects. This is especially true when partners leverage the SAP Signavio Journey Modeler solution to gain insights across customer-supplier-employee dynamics in digital transformations.