The util­i­ty indus­try is fac­ing pres­sure to meet expec­ta­tions for dig­i­tal inter­ac­tions and cus­tomer ser­vice, espe­cial­ly now as the cus­tomer demand has increased and the indus­tri­al demand has declined. Join this ses­sion to hear how Sacra­men­to Munic­i­pal Util­i­ty Dis­trict (SMUD) is approach­ing its dig­i­tal trans­for­ma­tion to remain com­pet­i­tive. This fire­side-chat-style dis­cus­sion will pro­vide insights into how the orga­ni­za­tion is lever­ag­ing SAP to embrace new indus­try norms.