The ASUG eBook Experience is a resource guide that tells a comprehensive story, enabling partners to establish credibility and demonstrate thought leadership on the complex topics that are on the minds ofSAP customers. By offering a big picture perspective of the SAP ecosystem, partners can showcase their in-depth technical knowledge to help customers navigate from initial discovery to meaningful engagement.

Why sponsor an ASUG eBook Experience?

Generate leads through a 4-month digital campaign.

Increase brand awareness within the ASUG member community.

Provide thought leadership on a topic of interest to the ASUG community, as informed by annual research findings, and aligns with your go-to-market strategy and product portfolio.

Explore the trends and challenges SAP users face.

Offer analyses of operational responses, potential financial impacts, and technology management best practices.

Create an authoritative, value-driven foundation for your offerings.

ASUG Partner Case Studies allow partners to showcase a story about how they successfully engaged with a specific SAP customer, providing a real-world example for customers to see how engaging with them might lead to similar success. Highlighting practical solutions, the approach taken and the challenges encountered along the way, this content allows partners to demonstrate their industry knowledge and solutions-based approach to solving the complex problems facing customers.

Why sponsor an ASUG Case Study?

Examine the pre-implementation environment, including challenges that prevented the organization from effectively pursuing mission-critical objectives.

Explain how the subject of the report selected your organization as a partner and how you helped to implement solutions to achieve desired outcomes.

Share anticipated next steps and a detailed description of solutions involved in the case study that helps organizations envision their own execution of similar projects.

Consider presenting your SAP solutions through a compelling narrative or include a client success story for even greater impact.

A powerful platform to showcase industry expertise, the ASUG Partner Executive Q&A offers quicks cans on current topics and timely insights, enabling ASUG partners to deliver valuable perspectives and critical information to potential new customers. This strategic thought leadership helps partners establish market position and provides an opportunity to elevate their senior executives, placing them on equal footing with SAP as leaders within the industry.

Why sponsor an ASUG Partner Executive Q&A?

Partner with ASUG's editorial team to develop and distribute a robust, Q&A-style interview that will highlight your strategic priorities and introduce our members to your business leaders.

Ensure that our members understand how solutions can drive value to their organizations.

Elevate featured executives as trusted industry advisors and/or position those executives asthought leaders by focusing on trending industry topics.

Share your point of view on strategic, operational, financial, and technological considerations to build trust among SAP users pursuing short-, medium-, and long-term objectives.

An ASUG Partner Insight enables our partner members, typically senior leaders, to showcase their strategic vision and expertise to drive transformation and organizational change across SAP communities and specific industries or lines of business.

Why sponsor an ASUG Partner Insight?

Offer readers a call to action that connects you with potential customers.

Highlight your SAP solution or reflect on a topic of interest to SAP customers.

Amplify additional reading and links to upcoming co-branded webcasts, conferences, or additional opportunities for engagement with your brand.

Sponsor editions of the exclusive ASUG weekly member newsletter. Align your brand with relevant stories and unique content for our ASUG members across all major SAP vertical industry segments throughout the United States and Canada, including executives, managers, and technical practitioners.

Why sponsor the ASUG First Five newsletter?

Grow brand recognition and awareness.

Drive a diverse range of SAP users to your website.

Align your brand with relevant SAP stories and thought leadership.

Join top companies at the leading events for SAP users in specific industry segments. Amplify your brand at these innovative and informative conferences, where attendees explore the latest industry trends and best practices in digital transformation, process optimization, cloud technology, customer experience, and sustainability initiatives.

SAP for Utilities, Presented by ASUG

Oct. 7–9, 2026 | San Antonio, TX

Open to members and nonmembers, SAP for Utilities, Presented by ASUG, presents a comprehensive, technical, and highly interactive event. Attendees can ask questions, view demos, and gain valuable product information updates to best prepare them for current and future solutions. Showcase your solutions to help attendees conquer the industry’s toughest challenges.

ASUG Tech Connect

Nov. 2–4, 2026 | Fort Worth, TX

This transformative experience promises unparalleled value and hands-on opportunities. Partner with ASUG at this game-changing event and connect with SAP customers to help revolutionize their SAP journey. Position your brand at the forefront of innovation while leveraging the immense networking potential with our influential attendees.

Connect with ASUG Members and demonstrate how your solutions can improve their SAP journey through engaging sponsorship opportunities across 39 ASUG Chapters throughout the US and Canada. Share your achievements by featuring customer success stories to illustrate the tangible benefits of your solutions. Events are offered as full-day learning sessions, combination education/social gatherings, or networking only.

Why sponsor an ASUG Chapter meeting?

Highlight your expertise in front of an engaged SAP user community.

Showcase success stories alongside your customers.

Build the ASUG Community's knowledge base at the regional level.

Establish relationships with potential customers.

Share innovative ideas and learn from others' experiences.

For more information, contact the ASUG Chapters team at chapters@asug.com.

Co-produce a 60-minute live webcast with ASUG and position yourself as a thought leader in front of the diverse ASUG member base. ASUG develops, promotes, and hosts the informational webcast while connecting you with key decision-makers in the ASUG community.

Why produce an ASUG Webcast?

Showcase your expertise in front of our SAP user audience.

Demo products that help solve SAP customer problems.

Connect directly with SAP users over a live Q&A.

Grow your content library with video.

Diversify your leads in the SAP user community.

ASUG Signature Sponsorships place organizations at the forefront of conversations about the topics that drive SAP customers forward. Dig into key takeaways and sponsor content that will resonate with SAP customers as they migrate and innovate—putting your brand at the heart of the most important conversations across the SAP ecosystem. Securing early partnerships guarantees exclusive sponsorship with these industry-leading research initiatives.

Why sponsor an ASUG Signature Sponsorship?

Uncover key insights about SAP customers to help establish your organization as a thought leader, drive your product positioning, or prioritize your initiatives.

Reach ASUG members in your target audience segmented by job title, industry, functional roles, and specific product areas.

ASUG research provides an in-depth understanding of SAP customer needs, preferences, and pain points. With actionable insights, partners can enhance customer satisfaction, drive innovation, and gain a competitive edge in the market. Additionally, these customer insights can be leveraged to market offerings more strategically, ensuring that marketing campaigns resonate with the target audience and drive higher engagement. Leveraging ASUG's extensive industry expertise and community network ensures that the research is highly relevant and accurate, empowering SAP Partners to make informed, strategic decisions for growth and success.

Why sponsor Targeted SAP Customer Research?

Uncover critical insights about SAP customers.

Drive your product positioning.

Prioritize your initiatives.

Leverage ASUG research for insight spotlights, marketing campaigns, and/or webcasts.

Reach ASUG members in your target audience segmented by your research objectives.

Collaborate with ASUG to develop a single-page PDF document featuring your custom research findings in a visual format.

Why add an infographic to your Targeted SAP Customer Research package?

Display your organization’s expertise and SAP insights with a dynamic infographic.

Distribute a visually interesting report of your research findings through your own channels and/or through ASUG distribution channels for an additional cost.

Promotion in one issue of the First Five newsletter, distributed to all members.

Highlight your ASUG research via a 60-minute live webcast for our diverse ASUG member audience—a dynamic opportunity to educate SAP customers on key research highlights and share your solutions in a non-direct sales environment. The ASUG Research team will work with you to plan and manage every aspect of the webcast to ensure delivery of an engaging experience.

Why add a webcast to your Targeted SAP Customer Research package?

Connect directly with customers seeking SAP solutions related to your industry or expertise.

Expand your brand awareness and create new leads.

Gain exposure and establish your market position before a uniquely targeted SAP customer base.

Field customer questions.

Elevate your brand's presence through a strategically designed sponsorship package to connect you with our engaged SAP customer audience. Choose from year-round or targeted time frames to align with your priorities. Combine in-person and digital events with industry-leading content creation and data-driven research insights to enhance your brand's impact and showcase your industry expertise.

Think of it as a seamless extension of your marketing efforts, ensuring this carefully timed sponsorship plan complements your business goals, product launches, and key strategic initiatives.