The ASUG eBook Expe­ri­ence is a resource guide that tells a com­pre­hen­sive sto­ry, enabling part­ners to estab­lish cred­i­bil­i­ty and demon­strate thought lead­er­ship on the com­plex top­ics that are on the minds of SAP cus­tomers. By offer­ing a big pic­ture per­spec­tive of the SAP ecosys­tem, part­ners can show­case their in-depth tech­ni­cal knowl­edge to help cus­tomers nav­i­gate from ini­tial dis­cov­ery to mean­ing­ful engagement.

Why spon­sor an ASUG eBook Experience?

1. Gen­er­ate leads through a 4‑month dig­i­tal campaign.

2. Increase brand aware­ness with­in the ASUG mem­ber community.

3. Pro­vide thought lead­er­ship on a top­ic of inter­est to the ASUG com­mu­ni­ty, as informed by annu­al research find­ings, and aligns with your go-to-mar­ket strat­e­gy and prod­uct portfolio.

4. Explore the trends and chal­lenges SAP users face.

5. Offer analy­ses of oper­a­tional respons­es, poten­tial finan­cial impacts, and tech­nol­o­gy man­age­ment best practices.

6. Cre­ate an author­i­ta­tive, val­ue-dri­ven foun­da­tion for your offerings.

ASUG Part­ner Case Stud­ies allow part­ners to show­case a sto­ry about how they suc­cess­ful­ly engaged with a spe­cif­ic SAP cus­tomer, pro­vid­ing a real-world exam­ple for cus­tomers to see how engag­ing with them might lead to sim­i­lar suc­cess. High­light­ing prac­ti­cal solu­tions, the approach tak­en and the chal­lenges encoun­tered along the way, this con­tent allows part­ners to demon­strate their indus­try knowl­edge and solu­tions-based approach to solv­ing the com­plex prob­lems fac­ing customers.

Why spon­sor an ASUG Case Study?

1. Exam­ine the pre-imple­men­ta­tion envi­ron­ment, includ­ing chal­lenges that pre­vent­ed the orga­ni­za­tion from effec­tive­ly pur­su­ing mis­sion-crit­i­cal objectives.

2. Explain how the sub­ject of the report select­ed your orga­ni­za­tion as a part­ner and how you helped to imple­ment solu­tions to achieve desired outcomes.

3. Share antic­i­pat­ed next steps and a detailed descrip­tion of solu­tions involved in the case study that helps orga­ni­za­tions envi­sion their own exe­cu­tion of sim­i­lar projects.

4. Con­sid­er pre­sent­ing your SAP solu­tions through a com­pelling nar­ra­tive or include a client suc­cess sto­ry for even greater impact.

A pow­er­ful plat­form to show­case indus­try exper­tise, the ASUG Part­ner Exec­u­tive Q&A offers quicks cans on cur­rent top­ics and time­ly insights, enabling ASUG part­ners to deliv­er valu­able per­spec­tives and crit­i­cal infor­ma­tion to poten­tial new cus­tomers. This strate­gic thought lead­er­ship helps part­ners estab­lish mar­ket posi­tion and pro­vides an oppor­tu­ni­ty to ele­vate their senior exec­u­tives, plac­ing them on equal foot­ing with SAP as lead­ers with­in the industry.

Why spon­sor an ASUG Part­ner Exec­u­tive Q&A?

1. Part­ner with ASUG­’s edi­to­r­i­al team to devel­op and dis­trib­ute a robust, Q&A‑style inter­view that will high­light your strate­gic pri­or­i­ties and intro­duce our mem­bers to your busi­ness leaders.

2. Ensure that our mem­bers under­stand how solu­tions can dri­ve val­ue to their organizations.

3. Ele­vate fea­tured exec­u­tives as trust­ed indus­try advi­sors and/​or posi­tion those exec­u­tives as thought lead­ers by focus­ing on trend­ing indus­try topics.

4. Share your point of view on strate­gic, oper­a­tional, finan­cial, and tech­no­log­i­cal con­sid­er­a­tions to build trust among SAP users pur­su­ing short‑, medium‑, and long-term objectives.

An ASUG Part­ner Insight enables our part­ner mem­bers, typ­i­cal­ly senior lead­ers, to show­case their strate­gic vision and exper­tise to dri­ve trans­for­ma­tion and orga­ni­za­tion­al change across SAP com­mu­ni­ties and spe­cif­ic indus­tries or lines of business.

Why spon­sor an ASUG Part­ner Insight?

1. Offer read­ers a call to action that con­nects you with poten­tial customers.

2. High­light your SAP solu­tion or reflect on a top­ic of inter­est to SAP customers.

3. Ampli­fy addi­tion­al read­ing and links to upcom­ing co-brand­ed web­casts, con­fer­ences, or addi­tion­al oppor­tu­ni­ties for engage­ment with your brand.

Spon­sor edi­tions of the exclu­sive ASUG week­ly mem­ber newslet­ter. Align your brand with rel­e­vant sto­ries and unique con­tent for our ASUG mem­bers across all major SAP ver­ti­cal indus­try seg­ments through­out the Unit­ed States and Cana­da, includ­ing exec­u­tives, man­agers, and tech­ni­cal practitioners.

Why spon­sor the ASUG First Five newsletter?

1. Grow brand recog­ni­tion and awareness.

2. Dri­ve a diverse range of SAP users to your website.

3. Align your brand with rel­e­vant SAP sto­ries and thought leadership.

Spon­sor edi­tions of indus­try-spe­cif­ic ASUG newslet­ters and con­nect with SAP users in your tar­get mar­ket. Ampli­fy your brand in curat­ed month­ly emails that dri­ve rel­e­vant sto­ries to SAP cus­tomers in ded­i­cat­ed ver­ti­cal indus­try seg­ments through­out the Unit­ed States and Cana­da, includ­ing exec­u­tives, man­agers, and tech­ni­cal practitioners.

Cur­rent­ly avail­able: The Top­ic: Utilities

Why spon­sor the ASUG Indus­try Newsletter?

1. Grow brand recog­ni­tion and aware­ness in key industries.

2. Dri­ve SAP users in a tar­get indus­try to your website.

3. Align your brand with rel­e­vant indus­try sto­ries and thought leadership.

Join top com­pa­nies at the lead­ing events for SAP users in spe­cif­ic indus­try seg­ments. Ampli­fy your brand at these inno­v­a­tive and infor­ma­tive con­fer­ences, where atten­dees explore the lat­est indus­try trends and best prac­tices in dig­i­tal trans­for­ma­tion, process opti­miza­tion, cloud tech­nol­o­gy, cus­tomer expe­ri­ence, and sus­tain­abil­i­ty initiatives.

SAP for Util­i­ties, Pre­sent­ed by ASUG

Oct. 7 – 9, 2026 | San Anto­nio, TX

View Prospec­tus

Open to mem­bers and non­mem­bers, SAP for Util­i­ties, Pre­sent­ed by ASUG, presents a com­pre­hen­sive, tech­ni­cal, and high­ly inter­ac­tive event. Atten­dees can ask ques­tions, view demos, and gain valu­able prod­uct infor­ma­tion updates to best pre­pare them for cur­rent and future solu­tions. Show­case your solu­tions to help atten­dees con­quer the industry’s tough­est challenges.

ASUG Tech Connect

Nov. 2 – 4, 2026 | Fort Worth, TX

View Prospec­tus

This trans­for­ma­tive expe­ri­ence promis­es unpar­al­leled val­ue and hands-on oppor­tu­ni­ties. Part­ner with ASUG at this game-chang­ing event and con­nect with SAP cus­tomers to help rev­o­lu­tion­ize their SAP jour­ney. Posi­tion your brand at the fore­front of inno­va­tion while lever­ag­ing the immense net­work­ing poten­tial with our influ­en­tial attendees.

Con­nect with ASUG Mem­bers and demon­strate how your solu­tions can improve their SAP jour­ney through engag­ing spon­sor­ship oppor­tu­ni­ties across 39 ASUG Chap­ters through­out the US and Cana­da. Share your achieve­ments by fea­tur­ing cus­tomer suc­cess sto­ries to illus­trate the tan­gi­ble ben­e­fits of your solu­tions. Events are offered as full-day learn­ing ses­sions, com­bi­na­tion education/​social gath­er­ings, or net­work­ing only.

Why spon­sor an ASUG Chap­ter meeting?

1. High­light your exper­tise in front of an engaged SAP user community.

2. Show­case suc­cess sto­ries along­side your customers.

3. Build the ASUG Com­mu­ni­ty’s knowl­edge base at the region­al level.

4. Estab­lish rela­tion­ships with poten­tial customers.

5. Share inno­v­a­tive ideas and learn from oth­ers’ experiences.

Co-pro­duce a 60-minute live web­cast with ASUG and posi­tion your­self as a thought leader in front of the diverse ASUG mem­ber base. ASUG devel­ops, pro­motes, and hosts the infor­ma­tion­al web­cast while con­nect­ing you with key deci­sion-mak­ers in the ASUG community.

Why pro­duce an ASUG Webcast?

1. Show­case your exper­tise in front of our SAP user audience.

2. Demo prod­ucts that help solve SAP cus­tomer problems.

3. Con­nect direct­ly with SAP users over a live Q&A.

4. Grow your con­tent library with video.

5. Diver­si­fy your leads in the SAP user community.

ASUG Sig­na­ture Spon­sor­ships place orga­ni­za­tions at the fore­front of con­ver­sa­tions about the top­ics that dri­ve SAP cus­tomers for­ward. Dig into key take­aways and spon­sor con­tent that will res­onate with SAP cus­tomers as they migrate and inno­vate — putting your brand at the heart of the most impor­tant con­ver­sa­tions across the SAP ecosys­tem. Secur­ing ear­ly part­ner­ships guar­an­tees exclu­sive spon­sor­ship with these indus­try-lead­ing research initiatives.

Why spon­sor an ASUG Sig­na­ture Sponsorship?

1. Uncov­er key insights about SAP cus­tomers to help estab­lish your orga­ni­za­tion as a thought leader, dri­ve your prod­uct posi­tion­ing, or pri­or­i­tize your initiatives.

2. Reach ASUG mem­bers in your tar­get audi­ence seg­ment­ed by job title, indus­try, func­tion­al roles, and spe­cif­ic prod­uct areas.

ASUG research pro­vides an in-depth under­stand­ing of SAP cus­tomer needs, pref­er­ences, and pain points. With action­able insights, part­ners can enhance cus­tomer sat­is­fac­tion, dri­ve inno­va­tion, and gain a com­pet­i­tive edge in the mar­ket. Addi­tion­al­ly, these cus­tomer insights can be lever­aged to mar­ket offer­ings more strate­gi­cal­ly, ensur­ing that mar­ket­ing cam­paigns res­onate with the tar­get audi­ence and dri­ve high­er engage­ment. Lever­ag­ing ASUG­’s exten­sive indus­try exper­tise and com­mu­ni­ty net­work ensures that the research is high­ly rel­e­vant and accu­rate, empow­er­ing SAP Part­ners to make informed, strate­gic deci­sions for growth and success.

Why spon­sor Tar­get­ed SAP Cus­tomer Research?

1. Uncov­er crit­i­cal insights about SAP customers.

2. Dri­ve your prod­uct positioning.

3. Pri­or­i­tize your initiatives.

4. Lever­age ASUG research for insight spot­lights, mar­ket­ing cam­paigns, and/​or webcasts.

5. Reach ASUG mem­bers in your tar­get audi­ence seg­ment­ed by your research objectives.

Col­lab­o­rate with ASUG to devel­op a sin­gle-page PDF doc­u­ment fea­tur­ing your cus­tom research find­ings in a visu­al format.

Why add an info­graph­ic to your Tar­get­ed SAP Cus­tomer Research package?

1. Dis­play your organization’s exper­tise and SAP insights with a dynam­ic infographic.

2. Dis­trib­ute a visu­al­ly inter­est­ing report of your research find­ings through your own chan­nels and/​or through ASUG dis­tri­b­u­tion chan­nels for an addi­tion­al cost.

3. Pro­mo­tion in one issue of the First Five newslet­ter, dis­trib­uted to all members.

High­light your ASUG research via a 60-minute live web­cast for our diverse ASUG mem­ber audi­ence — a dynam­ic oppor­tu­ni­ty to edu­cate SAP cus­tomers on key research high­lights and share your solu­tions in a non-direct sales envi­ron­ment. The ASUG Research team will work with you to plan and man­age every aspect of the web­cast to ensure deliv­ery of an engag­ing experience.

Why add a web­cast to your Tar­get­ed SAP Cus­tomer Research package?

1. Con­nect direct­ly with cus­tomers seek­ing SAP solu­tions relat­ed to your indus­try or expertise.

2. Expand your brand aware­ness and cre­ate new leads.

3. Gain expo­sure and estab­lish your mar­ket posi­tion before a unique­ly tar­get­ed SAP cus­tomer base.

4. Field cus­tomer questions.

Ele­vate your brand’s pres­ence through a strate­gi­cal­ly designed spon­sor­ship pack­age to con­nect you with our engaged SAP cus­tomer audi­ence. Choose from year-round or tar­get­ed time frames to align with your pri­or­i­ties. Com­bine in-per­son and dig­i­tal events with indus­try-lead­ing con­tent cre­ation and data-dri­ven research insights to enhance your brand’s impact and show­case your indus­try expertise.

Think of it as a seam­less exten­sion of your mar­ket­ing efforts, ensur­ing this care­ful­ly timed spon­sor­ship plan com­ple­ments your busi­ness goals, prod­uct launch­es, and key strate­gic initiatives.