AI is rapidly becoming a priority across SAP environments, but most organizations are still early in the journey from experimentation to enterprise scale. This research explores how SAP customers are approaching AI adoption, where operational use cases are gaining traction, and what is preventing broader deployment. Findings highlight the growing importance of governance, security, and readiness — all of which must be addressed earlier than in traditional technology transformations. As organizations look to move beyond pilots, clearer roadmaps and practical implementation guidance are emerging as essential to achieving measurable business impact.