Attend this ses­sion for an overview of the SAP Hybris Mar­ket­ing offer­ing, includ­ing recent and planned inno­va­tions around real-time con­text, per­son­al­ized mes­sag­ing, mar­ket­ing plan­ning, and cus­tomer engage­ment man­age­ment across mul­ti­ple chan­nels. By attend­ing, you will:
 — Explore how to lever­age the lat­est mar­ket­ing capa­bil­i­ties from SAP Hybris to improve the pro­duc­tiv­i­ty of your mar­ket­ing orga­ni­za­tion and dri­ve busi­ness results
 — Under­stand the full offer­ing and func­tion­al­i­ty, includ­ing recent inno­va­tions in real-time, event-dri­ven mar­ket­ing and social campaigns
 — Step through real-world use cas­es for insight into the most effec­tive ways to lever­age mar­ket­ing solu­tions to opti­mize an end-to-end mar­ket­ing process across plan­ning, exe­cu­tion, and analysis

Speak­er:
Matt Reeves, SAP