This content was presented during the Sales and E-Commerce track of ASUGFORWARD.

Each day of ASUGFORWARD will close with a panel of experts. The theme of day two’s panel is customer experience. Join sales and e-commerce leaders as they share insights and best practices for creating opportunity, driving efficiency, and embracing innovation during a time of complexity and change.


  • Seema Vishnoi – VP, Customer Experience, SAP
  • John Goetz – Global Practice Director, SAP Customer Experience, Birlasoft
  • Moderator: Sumita Jayaraman – Senior Director, Product Marketing, Customer Experience, SAP

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