Empower Business Users with Predictive Insights Using Expert Analytics
Using SAP BusinessObjects Predictive Analytics to Identify the Right Customers for Your Marketing Campaign
Hosted by: Analytics SIG and Business Intelligence Communities
Many businesses today are using predictive analytics algorithms to determine which customers are the right ones to target for their marketing campaigns. This six-part webinar series will demonstrate in detail the end to end predictive process of how SAP BusinessObjects Predictive Analytics can implement such a scenario by going over the whole predictive process starting with data preparation, predictive modeling, the operationalization of predictive models, and consumption of predictive results with SAP BusinessObjects Lumira and SAP BusinessObjects Cloud.
The example scenario used in this webinar series takes place in a bank that is aiming to increase the adoption of their travel credit cards. The Marketing Manager of this bank has decided to launch a new marketing campaign to attract customers in applying for the travel credit card. As part of the campaign preparation process, the Marketing Manager will be using SAP BusinessObjects Predictive Analytics to identify the right group of customers to target and will be sharing these results with the rest of their team using SAP’s Business Intelligence portfolio.
In this session:
Expert Analytics is a powerful tool that can help build complex predictive models to generate powerful insights from business data. It is a very important step and its real value is realized when the predictive models are embedded into a business application, which in turn empowers business users to make more informed decisions. In this webinar, we will go through all the phases of CRISP-DM and will be ending with embedding those complex models into a business application that a decision maker can benefit from while deciding on the next big step for their business.
Join us for the rest of the series:
- - Aug. 24: Improving a Financial Company’s Business Processes with SAP BusinessObjects Predictive Analytics
- - Sept. 14: Prepare Your Data for Predictive Models Using Data Manager
- - Sept. 28: Efficiently Create Predictive Models with Automated Analytics
- - Nov. 2: Automate Your Predictive Models with SAP Predictive Factory
- - Nov. 14: Consume and Interact with Predictive Results in SAP Applications
Speaker
Jayanta Roy, Area Product Manager & SAP BusinessObjects Predictive Analytics - Expert Analytics,
SAP
Jayanta Roy
Area Product Manager
SAP BusinessObjects Predictive Analytics - Expert Analytics
Jayanta Roy has over 20 years of experience in software engineering and management in various industry verticals. His experience spans from sports and entertainment to international banking and predictive analytics. In his current capacity as Area Product Manager on the Advanced Analytics team, Jayanta focuses on customer-centric innovations by engaging customers early in the product lifecycle. He is responsible for the strategic roadmap of Expert Analytics part of SAP BusinessObjects Predictive Analytics and manages the product backlog for the engineering teams who build solutions that help businesses run better with SAP.
Jayanta holds a PG Diploma in Product Management with distinction and a degree in Computer Engineering.