In this presentation, Callaway Golf Company shares details of its journey to implement the SAP Commerce and SAP CPQ solutions, including best practices and lessons learned. SAP CPQ for SAP Commerce is top of mind for many customers, who will enjoy hearing this success story.

Key takeaways:

  • Overview of our B2B Commerce journey.
  • Share some of our challenges with SAP Commerce and CPQ, and how we resolved it.
  • Lessons learnt.

Target audience:

  • Technical Associates (those looking to learn how to use products efficiently and effectively) 
  • Managers (those tasked with driving operational efficiency and organizational initiatives)


  • Sanjjeev Singh, Managing Partner, ASAR America Inc.
  • Zohreh Alaghemand, Sr Dir, Global ERP SAP Solution, Callaway Golf Co.

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