Every busi­ness begun before the Inter­net now faces the same chal­lenge: How to trans­form itself to com­pete in a dig­i­tal econ­o­my? In this web­cast, Colum­bia Busi­ness School fac­ul­ty David Rogers explains why the hard­est part of dig­i­tal trans­for­ma­tion is not adopt­ing new tech­nol­o­gy — it’s upgrad­ing your strate­gic think­ing. Rogers shows how tra­di­tion­al busi­ness­es need to rethink their approach to strat­e­gy in five domains — cus­tomers, com­pe­ti­tion, data, inno­va­tion, and value.

He shows how firms can har­ness cus­tomer net­works, plat­forms, big data, rapid exper­i­men­ta­tion, and dis­rup­tive busi­ness mod­els – and how to inte­grate these into your exist­ing orga­ni­za­tion to thrive in the dig­i­tal age. ( Sam­ple chap­ter atwww​.Dig​i​tal​Trans​for​ma​tion​Play​book​.com)

Speak­er:

David Rogers,Author of The Dig­i­tal Trans­for­ma­tion Playbook

Learn more about David.