Every business begun before the Internet now faces the same challenge: How to transform itself to compete in a digital economy? In this webcast, Columbia Business School faculty David Rogers explains why the hardest part of digital transformation is not adopting new technology—it’s upgrading your strategic thinking. Rogers shows how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value.

He shows how firms can harness customer networks, platforms, big data, rapid experimentation, and disruptive business models – and how to integrate these into your existing organization to thrive in the digital age. ( Sample chapter atwww.DigitalTransformationPlaybook.com)

Speaker:

David Rogers,Author of The Digital Transformation Playbook

Learn more about David.