Every business begun before the Internet now faces the same challenge: How to transform itself to compete in a digital economy? In this webcast, Columbia Business School faculty David Rogers explains why the hardest part of digital transformation is not adopting new technology — it’s upgrading your strategic thinking. Rogers shows how traditional businesses need to rethink their approach to strategy in five domains — customers, competition, data, innovation, and value.

He shows how firms can harness customer networks, platforms, big data, rapid experimentation, and disruptive business models – and how to integrate these into your existing organization to thrive in the digital age. ( Sample chapter atwww​.Dig​i​tal​Trans​for​ma​tion​Play​book​.com)

Speaker:

David Rogers,Author of The Digital Transformation Playbook

Learn more about David.