Recent volatile prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged oil and gas industry for the foreseeable future. Digital advances offer ways to lower costs of production, improve productivity, reduce carbon emissions, and regain public confidence. A wait-and-see attitude to digital innovation has failed many industries already, and the leaders of oil and gas urgently need guidance on how digital both disrupts and enhances their industry. 

During this webcast, Geoffrey will set out the reasons why adoption is slow, describe the size and scale of both the opportunity and the threat from digital, identify the key digital technologies and the role that they play in a digital future, and recommend a set of actions for leaders to take to accelerate the adoption of digital in the business.

Drawn from his new book, 'Bits, Bytes, and Barrels', his extensive research into digital technologies, and his advisory work with oil and gas, he will provide an independent and expert perspective of the impacts of digital across the breadth of the industry. From onshore to offshore, from upstream to midstream to integrated, Geoffrey will provide actionable and pragmatic advice on this webcast to help the decision-makers at all levels of the industry take meaningful action toward promising and rewarding digital adoption.


  • Geoffrey Cann, Author, Broadcaster, Publisher and Consultant to the Oil and Gas Industry
  • Paul Kurchina, Community Builder and Evangelist

Want to watch this webcast? Become a member and get access to all ASUG benefits including news, resources, webcasts, chapter events, and much more!

Learn more

Already an ASUG member? Log in to watch