ASUG Talks breaks down the major announcements from SAP Sapphire & ASUG Annual conference. 

Jim Lichtenwalter, ASUG Talks Host, is joined by Isaac Feldberg, Senior Content Manager at ASUG, for a special news brief recorded at the conference. Following the second major keynote address delivered by SAP executive leadership, the two dive into the major announcements made at the event and what these updates mean for SAP customers. 

Key Topics Discussed 

• SAP's suite approach to applications and expansion of Joule
• The new generative and agentic AI offerings announced 
• How SAP positioned its offerings as a means to combat tariffs 

Related Resource: 

• Listen to ASUG's exclusive interview with Philipp Herzig, SAP Chief Technology Officer
• Tune into an exclusive discussion with Jeff Suellentrop, Chief Information & Technology Officer of Phoenix Global, who sat down with ASUG Talks before joining SAP on the keynote stage
• Read ASUG's conversation with Jan Gilg, Chief Revenue Officer & President for SAP Americas and the SAP Global Business Suite organization
• Dive into our breakdown of the recent SAP Q1 2025 earnings call