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SAP North America's President on Greenfield vs. Brownfield, AI Agent Readiness, and the Evolving Roles of SAP Professionals
Jim Lichtenwalter Jun 7, 2026
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On the final day of SAP Sapphire & ASUG Annual Conference, Geoff Scott, ASUG CEO & Chief Community Champion, was joined by David Robinson, President of SAP North America. Following the litany of announcements SAP made at the event--including its vision for the "Autonomous Enterprise," the two touched on the path forward for SAP customers and how SAP professionals will see their roles change. 

Key Insights 

  • The specifics of the "Autonomous Enterprise"
  • Choosing between Brownfield and Greenfield implementation strategies
  • Steps to agentic AI readiness

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