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SAP Sapphire & ASUG Annual Conference is an energizing event in the enterprise technology world. The speakers are visionary. The conversations are catalytic. And if you’ve attended before, you already know that the hardest part isn’t finding something valuable; it’s integrating all the information.
That’s exactly where the ASUG Pre-Conference Seminars come in. They offer early access to a packed schedule. It’s a deliberate, focused day designed to offer a slow-paced deep dive that allows participants to build a foundation for the rest of the event. It’s a blueprint to help you build the plans that SAP Sapphire will usher in.
The conference and pre-conference experiences are a well-positioned pair. Where SAP Sapphire goes wide, covering the full breadth of SAP’s innovation ecosystem, ASUG Pre-Conference Seminars go deep on specific challenges. They are also built around real decisions, with every session structured around a challenge SAP customers are actively navigating right now: AI strategy, ERP migration, supply chain optimization, finance transformation, and more.
The information provided was at the correct level for me to understand SAP’s strategy and level-set my knowledge in preparation for the two days of the conference.
This helped validate the direction my company is heading while also providing additional content for our S/4 proposal, change management case, and value story.
These comments from the 2025 ASUG Pre-Conference Seminars represent what they are for: giving you the context, confidence, and clarity to make every session at Sapphire even more valuable.
Pre-Con Has Different Meaning for Different Participants
The challenge one person brings into the room isn’t the same as the challenge the person sitting next to them brings. Maybe you’re mid-migration and need validation. Maybe you’re building the business case for AI and need to hear from people who’ve already done it. Maybe you just need clarity before the main event sets in.
ASUG Pre-Conference Seminars are organized around three practitioner communities, each focused on a different dimension of enterprise transformation:
- Enterprise Architecture Community: Connects business vision to technical architecture, focusing on aligning strategy with scalable, long-term design
- Business Transformation Management Community: Focuses on people, process, and change—ensuring transformation is adopted, executed, and sustained
- SAP BTP and Technology Community: Designed for practitioners building and integrating real SAP solutions, turning ideas into systems and systems into impact
How to Find Your Ideal Pre-Conference Seminar:
If You’re Building Your AI Strategy
AI is everywhere at SAP Sapphire. But before you can engage with it meaningfully, you need a framework—something that moves you from curiosity to clarity.
These sessions are designed for technology and business leaders who need to make concrete decisions about AI adoption. You’ll leave with a working understanding of SAP’s AI strategy and a clearer sense of what your organization’s next steps are towards integrating AI into your ERP landscape—without getting lost in the noise.
Monday:
Mastering SAP AI on BTP: From Strategy to Pro-Code Implementation
Unlocking Business Value with AI: Strategy, Security, and the Road Ahead
Additional sessions during SAP Sapphire and ASUG Annual Conference main days include:
- Tuesday:
- Wednesday:
If You’re in the Middle of an ECC to SAP S/4HANA Migration
Whether you’re pre-go-live, post-go-live, or somewhere in between, the ECC to S/4HANA journey is rarely a straight line. But Pre-Conference Seminars can help you validate your direction, benchmark your approach, and bring sharper insights back to your stakeholders.
Hearing from organizations that have been where you are and successfully navigated it is one of the most valuable things you can do before attending the SAP Sapphire ERP sessions.
Monday:
Jumpstart Your Journey to Cloud ERP
Additional sessions during SAP Sapphire and ASUG Annual Conference main days include:
- Tuesday:
- Wednesday:
If Your Focus Is on Services and Support, Including SAP Cloud ALM
Support is one of the fastest-moving areas in the SAP ecosystem right now, with new AI capabilities, tools, and licensing models. These Pre-Con sessions bring you up to speed before the main event so you can engage with new announcements from an informed perspective, including practical guidance on SAP Cloud ALM and how it fits into a more connected, intelligent support strategy.
Monday:
Unlocking Transformational Value: A Practical Introduction to the New SAP Services and Support
Additional sessions during SAP Sapphire and ASUG Annual Conference main days include:
- Tuesday:
- Knowledge graphs in action: Unlock insights with generative AI (SER1297)
- Collaborative agentic workflows: Boosting support with the support studio (SER1298)
- Ask me anything with SAP and ASUG: New support services (SER1516)
- Accelerating business processes with agentic AI in customer support (SER1296)
- Wednesday:
The Real Advantage: Arriving Already Aligned
Pre-Conference Seminars are an opportunity to go in-depth on your business challenge through longer, more focused sessions where you’re engaging directly with SAP experts and peers who are working through similar challenges. You can ask specific questions, pressure-test your approach, and get immediate, informed perspectives on the issues you’re actively trying to solve.
Whatever your business challenge, there is likely an ASUG Pre-Conference Seminar designed to meet you where you are. Join us and take the opportunity to start your week with clarity, direction, and the right conversations already underway.
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