With the rising middle class in emerging markets, more connected consumers, proliferation of channels, and exploding customer data, companies are developing more customer centric business models.  As many of these business models put the customer at the center, supply chain leaders face a new set of challenges:  how do drive decisions from new data sources, how take an expanded view of the demand network, and how to build a digital foundation for operating the supply chain. 

This webcast explores these trends and challenges in more detail and offers insights into how SAP’s supply chain management solutions enable companies to transform their supply chains into customer centric demand networks.

Speaker

Martin Barkman, Vice President, Demand-Driven Business Planning, SAP