With the ris­ing mid­dle class in emerg­ing mar­kets, more con­nect­ed con­sumers, pro­lif­er­a­tion of chan­nels, and explod­ing cus­tomer data, com­pa­nies are devel­op­ing more cus­tomer cen­tric busi­ness mod­els. As many of these busi­ness mod­els put the cus­tomer at the cen­ter, sup­ply chain lead­ers face a new set of chal­lenges: how do dri­ve deci­sions from new data sources, how take an expand­ed view of the demand net­work, and how to build a dig­i­tal foun­da­tion for oper­at­ing the sup­ply chain. 

This web­cast explores these trends and chal­lenges in more detail and offers insights into how SAP’s sup­ply chain man­age­ment solu­tions enable com­pa­nies to trans­form their sup­ply chains into cus­tomer cen­tric demand networks.

Speak­er

Mar­tin Bark­man, Vice Pres­i­dent, Demand-Dri­ven Busi­ness Plan­ning, SAP