Recording and Slides


First Energy has launched a completely new deregulated business using the complete Hybris Suite (Commerce Cloud, Billing, C4C, Marketing Cloud) as well as integration into their on-premise ECC to support customers using their utility bill as a payment method on the web site to purchase equipment. FirstEnergy’s 10 regulated distribution companies form one of the nation’s largest investor-owned electric systems. The company needed a new platform to enter new markets and launch new products. Learn how they transformed their end-to-end customer facing business, gained a 360 customer view and increased speed to market with SAP Hybris.


Rick Charles/Kevin Kavali - First Energy

Juergen KuhlmannSAP Hybris

Robert Straubinger SAP IBU


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