ASUG has joined with DSAG (Deutschsprachige SAP-Anwen­der­gruppe), the SAP user group serv­ing Ger­man-speak­ing coun­tries, to exam­ine the sim­i­lar­i­ties and dif­fer­ences between SAP cus­tomers across bor­ders in our most ambi­tious col­lab­o­ra­tive research study to date. 

Our goal was to bet­ter under­stand what kinds of expe­ri­ences cus­tomers in dif­fer­ent coun­tries are hav­ing with SAP and its prod­ucts — par­tic­u­lar­ly SAP S/4HANA. We gath­ered data from hun­dreds of cus­tomers in the U.S., Cana­da, Mex­i­co, Ger­many, Aus­tria, and Switzer­land who are con­sid­er­ing imple­ment­ing SAP S/4HANA and those who are already live on the ERP sys­tem. You’ll learn the ben­e­fits cus­tomers across mar­kets have achieved from going live, as well as the hur­dles they expect­ed ver­sus what they actu­al­ly experienced. 

You will discover:

• Dif­fer­ences in prod­uct use and inter­est between markets
• How cus­tomer atti­tudes change before and after SAP S/4HANA implementations
• Which busi­ness areas cus­tomers are bring­ing onto SAP S/4HANA first

Car­olyn Szczurek, mar­ket research man­ag­er at ASUG, will share the results from our quan­ti­ta­tive and qual­i­ta­tive stud­ies. We’ll dis­cuss our find­ings and gain addi­tion­al per­spec­tive from spe­cial guests DSAG CEO Mario Gunter, DSAG board mem­ber Otto Schell, and ASUG CEO Geoff Scott. 

Please join us for this spe­cial live web­cast and Q&A to take advan­tage of the oppor­tu­ni­ty to under­stand what SAP cus­tomers are expe­ri­enc­ing in Europe and North Amer­i­ca, as well as what they’re learn­ing dur­ing their SAP S/4HANA implementations.