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Nov 8, 2026
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SAP’s Proactive Approach to Enterprise Support in the Age of AI

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Featuring Jens Bernotat, Global Vice President Strategy, Portfolio and Ecosystem Management, Customer Solution Support and Innovation, SAP

Week on ASUG Talks, Jens Bernotat joins the podcast to discuss SAP recently evolved services and support portfolio. He describes how SAP is moving from a reactive to proactive approach by moving from traditional ticket-based support to more prevention and proactivity. 

Key Takeaways

  • Two main change drivers are the rise of AI and the need to consolidate support services
  • SAP’s new prompt-based assistant, Joule, gives customers quick access to support knowledge
  • The support evolution is tied to SAP’s broader vision of the autonomous enterprise

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