employees developing software

In this virtual event, ASUG members will get the first look at the results of our annual study of the attitudes, preferences, and plans of SAP customers across the U.S. and Canada. Plus, we’ll preview how we’re using those insights to drive our programming in 2021. Join ASUG CEO Geoff Scott, and Market Research Manager Carolyn Szczurek, as they discuss key trends we discovered this year, including:

  • The current state of SAP S/4HANA projects and IT staffing
  • The evolving influence of IT and LoB teams on project prioritization
  • Which emerging technologies will affect organizations the most—and which won’t
  • How IT shops are overcoming SAP integration challenges

About Geoff Scott:

As CEO of ASUG, Geoff believes that the connections we make for our members have the potential to become career-defining relationships that inspire innovation and success for their organizations. His forward-thinking leadership prioritizes helping our members make the most of their investment in SAP technologies. To that end, Geoff works closely with customers, members, the SAP Executive Board, and the extensive partner ecosystem to amplify the voice of the SAP customer. Additionally, he enjoys the time he’s able to spend with our members at ASUG conferences, events, as well as in informal meetings.

Geoff has more than 20 years of leadership and technology experience, including seven years of extensive SAP implementation and operations experience. His background in the automotive, food, retail, and startup spaces brings valuable, broad-based experience to ASUG. Past positions include CIO for TOMS Shoes, where he led the implementation of SAP; CIO at JBS; and senior leadership positions at Ford Motor Company. Before becoming CEO, Geoff was an ASUG member and served on the board.

Geoff has served on a number of philanthropic boards and is the founding member of the Denver CIO Executive Council. He is a proud Spartan and alum of Michigan State University, where he earned his bachelor’s degree in accounting as well as his MBA. In his spare time, Geoff is an avid sports photographer in his community and challenges himself to keep up his application development skills by creating apps for his own enjoyment and use. Connect with Geoff on Twitter @gscott16.

About Carolyn Szczurek:


Carolyn has been working in research for more than 12 years in client-side and supplier-side roles. She is experienced in both quantitative and qualitative methods across business-to-consumer (B2C) and business-to-business (B2B) roles. Carolyn leads the ASUG research team, which is responsible for producing both commissioned projects for our partner members and ASUG signature research on a variety of industries and topics that are important to SAP customers. The weekly ASUG Pulse Check survey, launched in March 2020, is one example of the signature research we do to represent the voice of the SAP customer. Prior to joining ASUG, Carolyn spent four years at J.J. Keller & Associates doing qualitative and quantitative customer research in the transportation, OSHA, and workplace safety compliance space. She also focused on market research for the Country Music Association and consumer insight research at Chico’s FAS.