ASUG Exec­u­tive Exchange: CX Val­ue-Based Out­comes for Cus­tomers — A Fire­side Chat with Seema Vish­noi, the SAP Glob­al VP of CX Prod­uct Strategy

Mak­ing SAP Cus­tomer Expe­ri­ence (CX) Real for Your Organization

We know that it’s good for cus­tomers to have pos­i­tive expe­ri­ences when invest­ing in goods or ser­vices. But how many orga­ni­za­tions tru­ly under­stand how grow­ing rev­enue cor­re­lates to build­ing these bet­ter expe­ri­ences? Sys­tems of engage­ment like mar­ket­ing, com­merce, sales, and ser­vices can be dif­fer­ence-mak­ers if they’re built on a foun­da­tion of cus­tomer trust. And, under­stand­ing cus­tomers — who they are and how they wish to engage — from onboard­ing to repeat sales can often seem like a mov­ing tar­get. Some­times cus­tomers’ sat­is­fac­tion rates are tied not to nec­es­sar­i­ly thrilling expe­ri­ences, but trou­ble-free and reas­sur­ing ones. It’s all rel­a­tive to the myr­i­ad vari­ables asso­ci­at­ed with each unique cus­tomer. Join this inter­ac­tive dis­cus­sion with the SAP Glob­al VP of CX Prod­uct Strat­e­gy, Seema Vish­noi, as she helps you under­stand how to make CX a dif­fer­ence-mak­er for you and your customers.