ASUG Executive Exchange: CX Value-Based Outcomes for Customers—A Fireside Chat with Seema Vishnoi, the SAP Global VP of CX Product Strategy

Making SAP Customer Experience (CX) Real for Your Organization

We know that it’s good for customers to have positive experiences when investing in goods or services. But how many organizations truly understand how growing revenue correlates to building these better experiences? Systems of engagement like marketing, commerce, sales, and services can be difference-makers if they’re built on a foundation of customer trust. And, understanding customers—who they are and how they wish to engage—from onboarding to repeat sales can often seem like a moving target. Sometimes customers’ satisfaction rates are tied not to necessarily thrilling experiences, but trouble-free and reassuring ones. It’s all relative to the myriad variables associated with each unique customer. Join this interactive discussion with the SAP Global VP of CX Product Strategy, Seema Vishnoi, as she helps you understand how to make CX a difference-maker for you and your customers.