Sponsored by Microsoft

Interstate Batteries is a market leader in marketing and distribution of Automotive Batteries in the North America Market. Built to top industry standards, Interstate Batteries® has been technician’s choice for over a decade. Its business is powered by a Distributor network of 300+ wholesale warehouses and backed up by more than 200,000+ Dealers around the world as well as 200+ All Battery Center franchise stores.

In light of increased market competition, Interstate Batteries is looking to transform its internal ERP systems including order to cash, integrated business, transportation system, warehouse Management; to continue delivering their stellar battery solutions to customers. In response to these needs, Interstate made the decision to move to SAP S/4HANA on Microsoft Azure with the help of its consulting partner Cognizant.

Please join ASUG as we host an interactive event with leaders from Interstate and Cognizant to explore key learnings on the business drivers that Interstate faced, how they made the decisions around moving to SAP on Azure, and the important business & technical considerations during their journey.  Learn how Interstate is looking to optimize its ERP by leveraging enterprise-ready innovation, reliability, and agility in the cloud.

Don’t miss this opportunity to take part in the discussion and hear insights from your industry peers, regarding the key factors that you may also face as you make the own move to running business-critical workloads on the cloud.

As an attendee, you will have opportunities to provide feedback and ask questions throughout the event. Please take advantage of this chance to engage with us during this dialogue.

If you have a success story to share, a nonmember who would like to register, or are interested in sponsorship opportunities, please email us at asugexpress@asug.com.  


Mike McCranie, CIO, Interstate Batteries

Mike McCranie is Chief Information Officer (CIO) of Interstate Batteries delivering on a technology transformation and championing a business-led, technology-powered ERP implementation. He is a well-respected transformational leader who develops a vision for the future, establishes a strategic framework for significant success, and unites teams to a common purpose. For 20 years, he has led technology teams through major transformations for businesses from mid-size to multinational.

P. Nick Berg, Global Head of SAP on Azure, Cognizant 

P. Nick Berg, Head of SAP Retail, Consumer Products, Travel & Hospitality for Cognizant as well as Global lead for SAP on Azure, is a transformational change agent whose 20+ years of business and technology experience add value to client engagements. Nick is responsible for business and solution development, program delivery, P&L management and team building, overseeing nearly 400 resources globally. His deep knowledge of SAP systems and broad industry background has led to the development of Cognizant’s Farm-to-Fork, Digital Airline and Digital Cow SAP solutions. He is a Green Beret, author, husband, father, competitive ballroom dancer and volunteer for Carolina Breast Friends, Linux Foundation and various animal shelters.

David Wascom, SVP, Executive Programs, ASUG

David is known as a savvy business and technology leader with deep knowledge of enterprise technologies as well as proven experience delivering high-value technology solutions that help transform businesses. In his role at ASUG, he directly empowers our members by providing timely, relevant education opportunities and connecting members with experts and thought leaders from SAP, our partners, and ASUG itself. He focuses not only on providing outcomes-focused education and resources, but also on growing the professional skills of each individual.


  • Mike McCranie, CIO, Interstate Batteries
  • P. Nick Berg, Global Head of SAP on Azure, Cognizant
  • David Wascom, SVP, Executive Programs, ASUG

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