Events

BI: Automate Your Predictive Models With SAP Predictive Factory

Nov 2, 2016 | 11:00 AM12:00 PM CDT
Online
Included with membership

Automate Your Predictive Models with SAP Predictive Factory

Improving a Financial Company’s Business Processes with SAP BusinessObjects Predictive Analytics

LINK TO SLIDES

Many businesses today are using predictive analytics algorithms to determine which customers are the right ones to target for their marketing campaigns. This six-part webinar series will demonstrate in detail the end to end predictive process of how SAP BusinessObjects Predictive Analytics can implement such a scenario by going over the whole predictive process starting with data preparation, predictive modeling, the operationalization of predictive models, and consumption of predictive results with SAP BusinessObjects Lumira and SAP BusinessObjects Cloud. 

The example scenario used in this webinar series takes place in a bank that is aiming to increase the adoption of their travel credit cards. The Marketing Manager of this bank has decided to launch a new marketing campaign to attract customers in applying for the travel credit card. As part of the campaign preparation process, the Marketing Manager will be using SAP BusinessObjects Predictive Analytics to identify the right group of customers to target and will be sharing these results with the rest of their team using SAP’s Business Intelligence portfolio.

In this session:

An important part of the predictive project lifecycle is dedicated to the management of predictive models in the long-run. SAP Predictive Factory makes it possible to maintain these key business assets at peak performance, in order to derive the best prescriptions for the business. With scheduling, it is possible to automate the management of all the predictive models used in production. In this webinar, several examples covering different industries and use cases are used to illustrate the possibilities of SAP Predictive Factory.

Join us for the rest of the series:

Speaker

Antoine Chabert, SAP