Con­sume and Inter­act with Pre­dic­tive Results in SAP Applications

LINK TO SLIDES

This series is host­ed by the Ana­lyt­ics SIG of the Busi­ness Intel­li­gence Communities.

Using SAP Busi­nes­sOb­jects Pre­dic­tive Ana­lyt­ics to Iden­ti­fy the Right Cus­tomers for Your Mar­ket­ing Campaign

Many busi­ness­es today are using pre­dic­tive ana­lyt­ics algo­rithms to deter­mine which cus­tomers are the right ones to tar­get for their mar­ket­ing cam­paigns. This six-part webi­nar series will demon­strate in detail the end to end pre­dic­tive process of how SAP Busi­nes­sOb­jects Pre­dic­tive Ana­lyt­ics can imple­ment such a sce­nario by going over the whole pre­dic­tive process start­ing with data prepa­ra­tion, pre­dic­tive mod­el­ing, the oper­a­tional­iza­tion of pre­dic­tive mod­els, and con­sump­tion of pre­dic­tive results with SAP Busi­nes­sOb­jects Lumi­ra and SAP Busi­nes­sOb­jects Cloud. 

The exam­ple sce­nario used in this webi­nar series takes place in a bank that is aim­ing to increase the adop­tion of their trav­el cred­it cards. The Mar­ket­ing Man­ag­er of this bank has decid­ed to launch a new mar­ket­ing cam­paign to attract cus­tomers in apply­ing for the trav­el cred­it card. As part of the cam­paign prepa­ra­tion process, the Mar­ket­ing Man­ag­er will be using SAP Busi­nes­sOb­jects Pre­dic­tive Ana­lyt­ics to iden­ti­fy the right group of cus­tomers to tar­get and will be shar­ing these results with the rest of their team using SAP’s Busi­ness Intel­li­gence portfolio.

In this session:

The exam­ple sce­nario used in this webi­nar series takes place in a bank that is aim­ing to increase the adop­tion of their trav­el cred­it cards. The Mar­ket­ing Man­ag­er of this bank has decid­ed to launch a new mar­ket­ing cam­paign to attract cus­tomers in apply­ing for the trav­el cred­it card. As part of the cam­paign prepa­ra­tion process, the Mar­ket­ing Man­ag­er will be using SAP Busi­nes­sOb­jects Pre­dic­tive Ana­lyt­ics to iden­ti­fy the right group of cus­tomers to tar­get and will be shar­ing these results with the rest of their team using SAP’s Busi­ness Intel­li­gence portfolio.

This webi­nar will demon­strate the best prac­tices in con­sum­ing SAP Busi­nes­sOb­jects Pre­dic­tive Ana­lyt­ics out­comes in SAP appli­ca­tions and busi­ness intel­li­gence tools. A deep-dive demo will pro­vide insights into the automa­tion and inte­gra­tion of pre­dic­tive results with SAP appli­ca­tions, such as SAP Busi­nes­sOb­jects Lumi­ra and SAP Busi­nes­sOb­jects Cloud.

Join us for the rest of the series:

• - Aug. 24: Improv­ing a Finan­cial Company’s Busi­ness Process­es with SAP Busi­nes­sOb­jects Pre­dic­tive Analytics
• - Sept. 14: Pre­pare Your Data for Pre­dic­tive Mod­els Using Data Manager
• - Sept. 28: Effi­cient­ly Cre­ate Pre­dic­tive Mod­els with Auto­mat­ed Analytics
• - Oct. 12: Empow­er Busi­ness Users with Pre­dic­tive Insights Using Expert Analytics
• - Nov. 2: Auto­mate Your Pre­dic­tive Mod­els with SAP Pre­dic­tive Factory

Speak­er:

Rao N Addan­ki, SAP

Rao N Addan­ki is a Prod­uct Man­ag­er with­in SAP Ana­lyt­ics Prod­uct Man­age­ment Team, focus­ing on SAP Busi­nes­sOb­jects Pre­dic­tive Ana­lyt­ics. Rao has been work­ing with SAP for 15 years as a devel­op­er, archi­tect, and prod­uct expert in ECC, SCM, and Analytics.