Welcome to the Consumer Industries and Customer Experience Community Alliance!

This new program offering is a culmination of ASUG peer groups that fall under Consumer Industries and Customer Experience functionalities, brought together to create a new community.

With this new community, ASUG aims to create a space where people and organizations can find the most value from their technology investments. Creating a space where members feel a sense of belonging will be our focus, and we’re excited for you to join us on this journey.

This Town Hall event will cover:

Technology leaders have an incredible opportunity to be the customer champion in their organizations, working alongside their business partners to deliver connected, differentiated, revenue-driving customer experiences. Join this town hall to discover why AI is more than just a technology and explore fascinating ways AI is reshaping industries and Customer Experience (CX) portfolios, revolutionizing decision-making, and propelling us into a new era of innovation and possibilities.

Guest Speakers:

Reshma Imamudeen - SAP, Global Solution Manager

Seema Kesselring - SAP, Global Vice President, CX

Peter Akbar- SAP Consumer Industries, Global VP & Chief Customer Officer Fashion

This discussion will focus on:

  • Overall SAP's strategy on Business AI
  • AI use cases for Consumer Products companies
  • AI use cases for Customer Experience portfolios
  • Fashion AI use cases for discussion and prioritization

Our objectives for you as a Town Hall attendee:

  • Come to the Town Hall ready to discuss your challenges, pain points, topics of interest, questions, and experiences. You can email your thoughts and questions before the call by contacting marykate.scammahorn@asug.com
  • Participate live during the event by unmuting your mic, turning on your video, or sharing in the Zoom chat feature.
  • Understand the challenges and successes other SAP customers are experiencing.
  • Acquire new ideas for real-world solutions.
  • Make a lasting new industry connection.

Want to watch this webcast? Become a member and get access to all ASUG benefits including news, resources, webcasts, chapter events, and much more!

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